Summary:

Exclusive: Startup sees the need for New Relic-type performance management at the all-important database layer.

VividCortex sees the need to watch and manage database performance, starting with MySQL and now has $2 million in funding from Jaffray Woodriff, Battery Ventures and angel investors to take on that task. It also has a noted MySQL expert in CEO and co-founder Baron Schwartz, a veteran of Percona, a professional services business based on MySQL.

“We’ve seen a lot of success in other SaaS-based performance monitoring companies like New Relic and AppDynamics but the database tier has not seen that transformation yet,” said Alex Benik, a partner at Battery who clearly sees this as a growth opportunity.

While VividCortex, co-founded by Kyle Redinger, will initially focus on MySQL, now owned by Oracle, it will doubtless add support for other popular structured and unstructured databases over time, Benik said.  “We see demand in other SQL databases like Postgres and also in NoSQL stores like Mongo and Hadoop and we’ll be customer driven on that front,” he said.

In a statement, Schwartz said the current slate of application performance management tools can tell you that you have a database performance problem but “come up short in terms of diagnostics and actual remedies.” That’s a rather big gap in the era of Big Data, one that VividCortex will try to fill. VividCortex, with 12 employees, is based in Charlottesville, Virginia.

To be sure, we are seeing more performance management players delving into other parts of the application stack, including Stackdriver, one of GigaOM’s Structure:Europe launchpad finalists.

VividCortex founders Kyle Redinger (left) and Baron Schwartz.

VividCortex founders Kyle Redinger (left) and Baron Schwartz.

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