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Summary:

Companies are doing everything they can to stay out of the “Promotions” tab in Gmail’s new tabbed inbox — including some deep discounts.

KateSpadeGmailPromoTab

It’s safe to say that businesses aren’t happy about the new Gmail.

Any promotion, whether it’s newsletters, discounts or updates, no longer shows up in the primary feed — and Google has confirmed there’s nothing companies can do about it. If users have chosen to take advantage of the new tabbed inbox, then there’s nothing more to it. All mass-mailed content will skip the primary inbox and head straight for the dreaded “Promotions” tab.

TheGapPromoTab

In order to claw their way out of archives wasteland, companies like Kate Spade Saturday are sending along notes that call users to “white list” newsletters and promotions for the primary inbox. The fix is simple — any received mail can be dropped into the “Primary” tab, and all future communications will be rerouted there for the user. Companies have even started offering incentives to users that utilize tabbed inboxes, such as the Gap’s 30% off “Thank You” tagged onto the note for users to switch.

GapGmailPromo

  1. Interesting. An advertising services company using their market position to block ads. Imagine when Google starts charging these retailers to pierce the filter and let the ads through.

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    1. Great point!

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    2. They already are – they place promoted ads (that look suspiciously like mail messages) at the top of the Promotions folder.

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  2. It’s absolutely hilarious – I’m loving it. I never realized how much these promotions weighed me down.

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  3. Peter Gonzalez Wednesday, August 7, 2013

    Laura:
    If the language used to promote the new “box” invention were a bit more down to earth, that would be a great present for Google users. For example, I never heard about Gap email until I received your message on Google.
    Information is the name of the game, so please let us be informed about changes when they occur.

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  4. you made my day g-mail XD

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  5. but how does the company know whether I switched their newsletter into the general folder? or do they just hope and give a voucher to motivate me? :D

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    1. That’s where the “(we trust you)” note makes sense

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