New cable brand takes page from Netflix, uses data to suggest what you watch

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http://adage.com/article/media/cox-s-countour-brand-data-recommend-shows/243472/

It’s not so much a new brand as a new offering from Cox Communications, called Contour. People often find Netflix’s recommendations less than ideal, but that’s only $8 a month. I hope it’s the massive DVR and second-screen experience that are supposed to hook users.

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