2 Comments

Summary:

Semiconductor companies can’t just make chips anymore, they need to address the needs of consumers across devices, something that Chromecast enables.

Marvell Co-Founder Weili Dai

Marvell’s co-founder and president Weili Dai has been talking about the connected lifestyle for some time. Now, there’s finally a device that could make her vision a reality: Google’s new Chromecast video adapter, which makes it easy to beam media straight from mobile devices and desktop browsers to the TV. “This is a good example of a game-changing situation,” Dai told me in an interview Friday. “We are very excited.”

Chromecast is powered by Marvell’s ARMADA 1500-mini chipset, which enables 1080p video playback, common DRM standards and everything else you’d expect from a smart TV device with very little power consumption and a low price tag, allowing Google to sell the device for just $35.

Dai called Chromecast “strategically critical” during our conversation, explaining that Marvell’s vision has always been to provide the underlying technology to let consumers access any content, anytime and anywhere. “Chromecast really addressed that,” she said, by bringing mobile devices and the TV screen together. “I call it the magic glue,” she added.

Dai painted Chromecast as part of a bigger change for the semiconductor business, arguing that for companies like Marvell, it’s not just about making chips anymore, but about providing complete solutions for today’s connected consumer.

Media consumption across devices is one of those areas, but the next big frontier could be around big data and its use for our personal well-being, Dai said. “People talk a lot about big data,” she said, “but what do you do with that big data?” The next big opportunity for entrepreneurs would be to leverage all those data points from smart devices and sensors around us to make a difference in people’s lives, she said.

  1. Amazing she doesn’t have a clue. The principal innovation of Chromecast is not “her design” of beaming device screens to the TV, but something completely different. Chromecasts power is that it receives streaming HDMI from the cloud directly. That means an entire app — game, social media, streaming application — can exist out there, in a powerful serve cloud. That’s the game changer…that changes gaming!

    Share
    1. Nicolas Jean Friday, August 9, 2013

      Sure, after “We monitor what you do, We monitor what you watch” That’s a game changer for brain washing and marketing. If you mix that up with a little bit of Neuro Marketing, we will go to the next step. “We manipulate what you watch so that We manipulate whar you do”.

      Share

Comments have been disabled for this post