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Summary:

Thirteen percent of all broadband users under 35 don’t get any of their TV fix from traditional cable or broadcast TV, a new survey finds.

Five percent of broadband subscribers exclusively use Netflix, Hulu and other online video services for their TV viewing, according to a new survey by market research company RVA and commissioned by the Fiber to the Home Council. Some 40 percent of broadband users get at least some of their TV from online sources, the survey found.

The move towards online viewing, and away from traditional pay TV, is even more pronounced for younger consumers: 70 percent of all broadband users under 35 get some of their TV online, and 13 percent of that demographic stream all of their TV, and don’t access cable or broadcast TV at all anymore. Half of those 13 percent told market researchers that they have never purchased a pay-TV subscription in their life.

The Fiber to the Home Council, which was founded by fiber-optics vendors more than a decade ago, obviously has its own agenda for commissioning this survey. As one would expect, Its press release went on to point out how much better all those videos look when they stream through a fiber connection.

But the data is interesting nonetheless, as it shows not only how video is driving broadband consumption, but also how especially young consumers rely less and less on traditional pay TV for their TV-viewing fix.

Image courtesy of Flickr user Jason Rosenberg.

  1. …wait until those 30 something’s kids get older and each demand to watch individual streams. Always more bandwidth … and great revenue opportunities for the likes of Netflix (makes you think Google messed up by purchasing YouTube and ot Netflix)

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    1. Justin – Netflix allows two different streams on one account at the same time, and up to 4 with an upgraded account for a few dollars more per month. But I agree with your assessment on the Google purchase, While You Tube is a great internet video resource, I doubt you’ll ever hear too many people sitting at home say, “Gee, I wonder what we can watch on You Tube tonight.

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  2. Interesting. I have never paid for cable television, myself, so I can’t say that I “cut the cord”, I didn’t ever connect in the first place. Prior to streaming I watched a lot of movies on video, nowadays I have a Roku device and use Netflix or Amazon.

    From my perspective, I find it hard to understand why anyone would have both broadband and cable–pretty much everything available on cable is available on-line. Sometimes you have to wait for things, but is getting a show first really worth what people pay every month?

    I have no problem paying for TV shows that I like, but paying per episode for shows like “Walking Dead” makes a lot more sense to me than buying a package that contains much that I don’t want.

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    1. Mitch Bartlett Thursday, August 22, 2013

      Streaming options are still weak for sports fans. Try catching your local team on the Internet. Even if you do subscribe to the streaming package of your favorite sport, it is likely blacked out.

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      1. That’s a good point. I tend to “watch” the play by play of Blues games on their mobile site via my Kindle, which really isn’t the same as actually watching the game. Still, I don’t see paying a hefty monthly fee just for hockey games–I can always catch them at a local bar.

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  3. I have to say about 70% of my roku/tv is With YT. Hawaii 5′O,Dragnet,Kojak!
    Triple D, Match Game, Untouchables, etc. All full esiposes.
    Then Netflix, and Amazon, Crackle, and OTA for local news.
    And a good neighbor for net and i’me all set.
    My monthly cable/net bill went from $135 monthly to $16.
    Also my cell went from $87. To $8. Monthly but that’s another story.
    Point is i’me watching what I want when I want it and NO
    damm annoying commercials. I’de gladly pay YT $8 monthly.
    Well worth to me.

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