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Summary:

Chromecast is getting more support from publishers as Hulu, Vevo, Blip and Devour are all pledging to join. But is the platform ready for a lot of new apps?

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Google’s new smart TV dongle Chromecast is getting more love from video publishers: Blip, Hulu, Vevo and Devour all have pledged to add Chromecast functionality to their platforms. But Google may not actually be ready to add too many apps just yet.

Chromecast was announced last week with only a small line-up of native apps supporting the platform: Right now, Chromecast users can beam media from apps for Netflix, YouTube, Google Play Movies and Google Play Music to the streaming stick. A number of other publishers, including AOL and Pandora, will soon follow and, as we reported earlier this week, Vimeo, HBO and Redbox Instant were also preparing to launch on Chromecast.

Now you can add a bunch of new names to that list: A Blip spokesperson told us Thursday that the video platform is definitely adding support for Chromecast, but that the timing for this is still a bit in the air. Wednesday, Variety reported that Hulu is also committing to Chromecast. And a Vevo spokesperson sent us this statement Thursday:

“We will support Chromecast via our web, iOS and Android platforms although we do not have any launch dates to announce at this time.”

We’ve also heard from the video aggregation platform Devour that its app “will be gaining Chromecast support very soon.” However, users may have to wait a bit for Google to enable some of these apps. A Chromecast engineering manager remarked this week on Google+ that publishers may have to wait until the company releases the final version of the Google Cast SDK:

“The primary reason we are hesitant to enable many apps in is that we know that there will be breaking changes in our release SDK, and we are trying to avoid having Chromecast users that don’t need to understand the underlying SDK end up in a state where apps that were working one day stop working the next when we push and update.”

  1. Reblogged this on #LoveTroll: ideas & inspiration for social sharing and commented:
    Disruptive technology has never looked more sexy!
    For us living in the YouTube world, this comes as a very happy surprise :)

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  2. Tetracycloide Friday, August 2, 2013

    What’s the advantage to a native app over just streaming the web page through chrome? I feel like there must be one but not having a device I have no idea what it is.

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    1. Streaming video from a chrome web page can be very choppy if you don’t have a powerful computer. I have a 6 year old dell desktop that can stream video from the chrome web browser ok but the video stutters a lot. I also have a samsung chromebook and it is not at all powerful enough to stream video from it’s chrome web browser without lag, choppiness etc. Also, when you stream from a native app on your phone you are not actually streaming from the phone to your chromecast. Your phone is simply sending the video information to your chromecast and your chromecast takes care of the rest. However, your phone can control playback. This works flawlessly with the youtube and netflix apps and as the person above said I have been watching much more youtube since I bought my chromecast. full movies on youtube for the win.

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  3. Nick Marshall Friday, August 2, 2013

    The video is simply not watchable if there is no native app on Chromecast. There is something called Plair that works differently. There is no concept of native apps that I know about on Plair but videos play in HD.

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