By merging, Omnicom and Publicis are chasing Google

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http://mobile.nytimes.com/2013/07/29/business/media/two-ad-giants-in-merger-deal-chasing-google.html

The New York Times reporter Tanzina Vega takes a closer look at the mega merger of advertising industry giants – Publicis and Omnicom – and outlines how technology evolution is reshaping the business of Don Draper. A great read that well augments my analysis of the deal from yesterday.

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