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Summary:

Tags, tags, everywhere are tags. I can’t go two days without a new sensor tag product launching. But what’s behind this cornucopia of connected tags? Let me tell you.

tileonpurse
photo: Tile

On Monday Texas Instruments introduced a new Android 4.3 app that enables anyone to create Bluetooth LE-powered sensor applications. Last week a startup called Tile raised $2.6 million to help people use Bluetooth low energy and the Tile app to find their stuff when it’s lost. Services like Tile, Davies, Fla.-based StickNFind or Proximo are popping up like daisies and the overwhelmed consumers might be wondering why.

The answer can be found back in May, when Google said it would support Bluetooth LE natively in the 4.3 version Jelly Bean of its mobile operating system. To do this, Google had to essentially rebuild its Bluetooth software stack, but it was rapidly becoming untenable to put it off any longer as more and more Bluetooth LE gadgets hit the market.

This upgrade suddenly opened up a world of opportunity for developers building apps for connected devices using Bluetooth LE — which has become an essential protocol for the internet of things. Apple, which has been supporting Bluetooth LE natively since the iPhone 4S finally will have some real competition from Android when it comes to the internet of things. And perhaps Android users will get first dibs on some cool new apps and services.

This is great news for those of us who are toting Android devices, although we still have to wait for handsets supporting Jelly Bean 4.3 to hit the market. Right now the new Nexus 7 tablet and select Nexus hardware are the only devices out there officially supporting it, but a tablet isn’t the ideal format for those trying to manage connected door locks. Thankfully, more devices are expected to hit the market in the fall. Android-toting internet of things junkies may be wise to rush their upgrade.

What’s most compelling about these new crop of sensor tags whether they are raw silicon or integrated into a product like Tile or StickNFind is how malleable the technology can be. It can go far beyond finding lost keys. In a podcast coming out tomorrow I discuss how people could use Tile’s app and sensor to create a peer-to-peer network that could mimic the functionality of GPS.

Meanwhile, in an article on StickNFind, Mari Silbey writes of other applications made possible when Bluetooth sensors are everywhere — from geolocation capabilities to enabling context clues to an app. From her story:

The commercial potential is huge, both for the company’s existing tracking application, and for its forthcoming task-launcher feature. The launcher will automate smartphone functions based on proximity to a Bluetooth sticker. Location plus automation means smarter homes, cars, factories and more.

One developer has suggested creating an application that sends out an automatic check-in email when a user gets home. Another wants to prevent texting while driving by setting a lock on smartphone keyboards that activates when a user gets into a car with a Bluetooth sticker in it.

Such interactions occurring behind the scenes will help us take connectivity beyond remote access and control of devices into something closer to the predictive and automated internet we’re hoping to build. And unlike older-generation technologies such as RFID (too proprietary) or NFC (not build into handsets), Bluetooth is ubiquitous enough that some of the sensor-powered dreams of the future could become reality soon.

Updated at 11:30 am to correct Texas Instruments’ new offering.

  1. Y’know, as much as I love my SmartThings, I do find myself wishing that you could use arbitrary BLE tags like the StickNFinds. Maybe one day soon we’ll be able to buy an add-on or replacement for the hub that enables BLE!

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  2. Hi Stacey,

    great article! We are also looking forward to see more retail applications of Bluetooth Low Energy tags, especially using our Estimote.com beacons and SDK.
    Wooden pencils and obscure scandinavian names in the popular furniture store is definitely not the future of retail : )

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  3. Stacey, this is exactly why at reelyActive we built a simple, inexpensive, crowdsourced infrastructure for heterogeneous wireless technologies. Finally, now that the mobile platforms are on board with BLE, and there are too many BLE tag/sensor crowdfunding campaigns to count, it makes sense for the spaces in which we live, work and play to detect, identify and locate those devices.

    Right now the hype is about our smart devices being able to detect BLE tags in personal area networks, but the IoT really kicks up when those tags, and our smart devices, interact with fixed infrastructure local area networks. Combine Tile’s network of distributed smartphone sensors with a network of fixed sensors and make the resulting data widely available (no silo!) and there’s massive game-changing potential.

    In response to varun’s comment, this is why we developed an architecture that allows plug and play support for emerging standards: no obsolete hardware to worry about!

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  4. Awesome article, I am looking for this information for my Android Developers team specially for Jr and Freshers…

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  5. Bluetooth Low Energy will also have an enormous impact on fitness and healthcare. These devices often come with an accelerometer equipped, like the SensorTag from Texas Instruments, that will enable app developers to detect users movements and communicate activity to their phones. The phone will become the hub for the internet of things. See this application that I developed to detect repetitions during weight training https://itunes.apple.com/us/app/weight-training-genie/id650541393?mt=8.

    One big problem for the internet of things still is that the sensor cannot not directly connected to the internet. They either need to use wifi, but this means the sensor needs more power and a battery will not las long enough and only possible around wifi hubs or Bluetooth and use the millions of phones for connection. This is phase 1 of the internet of things. A huge growth market with that is developing the last 5 years or so.

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  6. Right on the dot Stacey. I have been following BLE from last one year and we have worked very hard last one year to build our first BLE device that works on both iOS and Android. We had it working on Samsung S4 with Samsung BLE SDK for some time now, but now after Google’s 4.3 release we have it working on Nexus too.

    Our product is Gecko. It is launched on Indiegogo.

    http://igg.me/at/mygeckotag/x/4698004

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  7. I like the headline of the article ‘Smart tag revolution’… and truly we are seeing the beginning of more interconnected smarter devices. While hardware is interesting we wanted to make a Free download software App that can work ‘without any new hardware’ and let people utilize the Bluetooth LE in their smartphones and tablets and help not lose these precious devices.
    Check out ‘SmartTAG’ App:
    https://itunes.apple.com/gb/app/smarttag/id571296681?mt=8

    And, let us hear if you would like an Android version of this…

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