8 Comments

Summary:

An HP executive suggests the company will re-enter the smartphone market for the first time since its Palm webOS debacle. Android is an obvious choice to power the phones, but there could be better choice in Windows Phone or even BlackBerry 10.

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After buying and then abandoning the Palm webOS smartphone platform, HP will reportedly re-enter the market with a phone offering a “differentiated experience.” The news comes from statements made by HP Senior Director Consumer PC and Media Tablets Asia Pacific Yam Su Yin, speaking to The Indian Express and noted on Twitter by Kevin Restivo:

Yin’s comments allude to a new smartphone from the company but don’t indicate many details on when or what software platform the device would use. And Yin notes that the smartphone game isn’t over, even if HP is late to the game:

“Being late you have to create a different set of proposition. There are still things that can be done. Its not late. When HP has a smartphone, it will give a differentiated experience.”

What might that experience be? My guess would be more enterprise features as most of today’s smartphones started mainly as consumer-centric devices. Yes, they have gained many enterprise level features in terms of security, device management and other business services, HP may have a step up due to its many enterprise customers for PCs and servers.

HP Slate 7 in red and grayAs far as the platform, Android is the likely front runner. HP has already rejoined the tablet market with its Slate 7, which runs Android, making it a safe bet that an HP smartphone would use the same software. That would allow the company to focus resources on a single mobile platform.

HP also has a long relationship with Microsoft, so a Windows Phone device is possible. In fact, there’s far more potential growth opportunity if HP does use Microsoft’s software; Samsung dominates the Android market in terms of sales and profits and there are fewer companies using Windows Phone for their products.

Here’s a radical thought though: What about an HP-built phone using BlackBerry 10? That would certainly offer the business- or enterprise-focused experience that I’d expect from HP and could help BlackBerry quickly expand the number of handsets that run its software, which it would license to HP.

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  1. Scot McSweeney-Roberts Monday, July 1, 2013

    How much of differentiated experience do most people want though?

  2. I supposed they could also adapt Atari TOS. Lots of options for HP if they want to overlook Android.

  3. After destroying their reputation as a place where mobile innovation is given a safe environment to thrive (while destroying Palm), HP is going to have to pay a considerable premium above the already high market rates to get people to work on this.

    As an ex-webOS alum/refugee myself, I wouldn’t go back to HP for less than double what they had paid me.

    1. If it is such a terrible place to work, why go back at all? After 6 months the money wont matter if you are miserable.

  4. After HP destroying webOs and leaving customers who bought Touchpad and their
    Phones adrift, ( bought mine on first day, not fire sale )they will launch Android tablets/phones then after a month or so abandon them, I still use both Touchpad/pre 3 phone, but would never buy another HP product,

  5. Windows Phone maybe, but not BlackBerry. Windows Phone seems to be picking up steam, while Blackberry is struggling to slow its downfall.

  6. Let them go to Android, Windows Phone does not need another half baked OEM, it has enough of those with Samsung, HTC and Huawei etc. Leave Windows Phone to the Microsoft/Nokia partnership.

  7. Another big brand has now entering the world of smart phones. Of course HP is one of the best. Yes smart phones nowadays are in demand especially for businessmen. Therefore, smartphone online store earned a lot from consumers.

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