Summary:

Led by two Microsoft alums, Discuzz seeks money to build a better network for sales and marketing pros.

Startup Discuzz, which wants to provide sales and marketing pros a better way to interact with their prospects, is seeking $3.3 million in funding, according to new Securities & Exchange Commission filing.

The Bellevue, Wash.-based startup is helmed by Microsoft veterans Andy Harjanto and Conrad Bayer, who led the software giant’s identity management efforts

Here’s how Discuzz positions itself in its LinkedIn profile

The Discuzz platform allows sales professionals to share their sales content in a highly personalized and private way with their prospects. The platform creates a great device independent experience for the prospect and deep analytics for the sales professional. No more guessing what sales content is most effective.

Discuzz is backed by Trilogy Partners’ Charles Stonecipher and Ignition Partners’ Frank Artale. In a report on an initial funding push in September, Geekwire described Discuzz as a private network that aims to help organizations better communicate with partners and customers,

Helping sales and marketing organizations better target their outreach and track how well it is received is part of the marketing automation push that has heated up recently with Marketo’s IPO  two months ago; Oracle’s $871 million acquisition of Eloqua late last year. Last fall Hubspot netted $35 million in new funding. It sounds like Discuzz will also compete with Yesware, which helps sales people see what happens to their pitches once they’re sent.

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