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Summary:

Apple’s first direct retail outlet in Russia opens selling Macs, iPads, iPods and iPhones.

Apple Store Russia

This post was corrected on 6/27 to reflect the fact that Apple is selling both new and older models of iPhones. The older model iPhones are available under a separate tab on the site.

On Wednesday, Apple launched its first official retail outlet in Russia, and it’s on the web. The launch of the Apple Store online is a notable opening for the most populous country in Europe and a growing smartphone market that can now buy directly from Apple.

The store the latest model devices from Apple, including all Macs, iPods, iPads, the iPhone 5 and Apple TV, in addition to older, discounted devices like the iPhone 4 and iPhone 4S. The front page is also oddly heavy on advertisements for iPhone cases.

Moscow is a wealthy city, but in many other parts of the country, Apple will be selling to the same kinds of potential customers as in other developing nations: those who are probably looking to buy their first smartphone. The iPhone 5 starts at 29,990 Russian Rubles — the equivalent of $913 in the U.S. (One of Russia’s carriers has called Apple “a dictatorship” for not allowing any discounts on the phone and controlling how it’s sold.)

Apple’s efforts in Russia will probably be more similar to those in China, Brazil and India than the country’s European neighbors. And that will probably mean selling a lot of older model iPhones, like the 4 and 4S, that have done so well — especially with and some purchase incentives — in those countries where the iPhone brand is more desirable than the price tag that comes on late-model devices.

  1. Is Apple offering financing for these markets? It seems a perfect use of the overseas cash.

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