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Summary:

Google’s strategy to take over the computing world through its Chrome browser takes another step forward: New Chromium code supports drag-and-drop support for Chrome apps to the Windows Taskbar.

chromebook2012

Is Chrome your browser of choice? For many around the globe — 39.1 percent as of April, according to StatCounter — it is, which gives Google quite a computing mandate.

I’ve been watching Google’s Chrome strategy unfold for some time now. Chrome isn’t just a browser for the company, it’s a strategy to take over the computing world right out from under Microsoft and Apple’s noses. If you’re a bit leery about my bold thought, perhaps this 11 second video will convince you:

The video demo is courtesy of François Beaufort, a Googler who digs through the ever-changing Chromium code on which Chrome is based and shares his findings with the public. Dragging and dropping an application to the Windows taskbar might not impress you upon first glance, but consider what’s going on here.

The Chrome browser includes the Chrome App Launcher for easy access to web and native applications from Google’s Chrome Web Store. Some of these are simple web apps — shortcuts, even to standard web pages — while others are packaged HTML5 applications that can run outside of the browser on a device with Chrome installed. And others are Native Client apps: Software written in C or C++ that run on their own if the Chrome browser is installed.

By the way: Text is the app in the video demo; it’s a standalone HTML 5 app used for on- or offline text editing and I use it on my Chromebook Pixel for creating HTML and CSS code. Because Chrome syncs apps, I can be on a Windows computer (or a Mac, for that matter) and use the same app; all data is stored on Google Drive. And now I can pin the app to Windows Taskbar.

Txt Chrome app

Pinning these Chrome apps to the Taskbar in Windows offers a seamless way for users to access them, just as they would for their favorite Windows apps. It’s a small feature, but one of many that Google is adding to Chrome of late in order to get more people using the web within Google’s sphere of influence.

Why would it want that? The more users engaged in Google services, apps and the Chrome browser, the more data Google can gather for its lucrative advertising business. And it can do so even more on non-Google devices if the Chrome browser is installed.

  1. How do you get to the App Launcher on a Windows XP device?

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    1. Mike, IIRC, this launched in February for Windows (XP should still be supported) but on the dev channel. So you’d have to move from Chrome stable to Chrome dev to access this.

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  2. Reblogueó esto en gabriel catalanoy comentado:
    Why would it want that? The more users engaged in Google services, apps and the Chrome browser, the more data Google can gather for its lucrative advertising business. And it can do so even more on non-Google devices if the Chrome browser is installed.

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    1. How is this any different from the data that Microsoft is already collecting from Windows users?

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    2. Yes collect data for advertisers so that I can receive relevant advertising, and so Google can get paid and continue producing great products.

      And if you believe using Microsoft, Apple, or any other products magically protects you from data collection check the links below, and think again.

      http://dailycaller.com/2013/06/07/new-xbox-by-nsa-partner-microsoft-will-watch-you-247/

      http://appleinsider.com/articles/12/05/04/judge_rules_apple_must_face_lawsuit_over_iphone_data_collection

      If you are connected to the internet in any way, you can plan on any information that you input into that connected device is being collected by someone.

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  3. Didn’t change my mind in the slightest. The web is a platform; ChromeOS is not. It’s merely a fancy and restrictive way to access the platform.

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    1. Yeah! Binary is a platform; Windows is not. It is merely a fancy and restrictive way to access ones and zeros. You don’t need Windows to access those ones and zeros, but it is one of the few ways to get anything really productive done with them

      In my book, a platform takes relative disorganization ( i.e. binary, or the internet ) and gives it some form of greater user functionality and accessibility. Chrome does this wonderfully.

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  4. Our aging desktop in our office died recently. My wife refuses to use any substitute for that dinosaur. Even though the only thing she uses it for is to surf the net, email and im with her friends and family and play a few games. Enter a Chrome Box for $ 249, shipping included, from Ebay. Minimal setup, virtually no security issues, and best of all….my wife is clueless to the change. I did have to spend $89 on a compatible Epson inkjet printer….but we were ready for a new one of those as well.

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  5. For all the stupid hype again making it a joke platform. Platform for what? Advertisers?

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