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Summary:

Building a connected lamp is one thing, but finding an audience and a venue to sell it, is another. This week’s podcast highlights the challenges of bringing a connected consumer device to market.

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Connected devices are fun, probably the future of home automation and will offer consumers an entirely new world of services around their personal and device data. But where on earth does one stock these products? If you’re Target, where do you stock the connected light bulbs? The electronics department? The light bulb aisle?

What about a connected lamp? Housewares? A connected toy? This week’s podcast guest Alexandra Deschamps-Sonsino who is the brains behind the Goodnight Lamp discusses the lamp, offers some advice for entrepreneurs trying to build consumer products and discusses the challenges of trying to bring connected devices to the retail market. It’s an awesome interview.

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Show notes:
Host: Stacey Higginbotham
Guest: Alexandra Deschamps-Sonsino, Designswarm

  • How should we categorize the internet of things?
  • The story behind the Goodnight Lamp and how to design connected devices that resonate with people.
  • It’s tough to find a distribution for connected devices. Maybe Ikea could step up and join Apple?

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  1. How about Muji? They already have a line of consumer electronics. I’d love to see them making and supporting makers of IoT.

    1. Stacey Higginbotham Alfred Lui Thursday, June 20, 2013

      Oh, that’s also a good vendor for this. I think we’re at this awkward place where connected devices are still more of a gadget than integrated into products. But that will change, and hopefully quickly.

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