Rockmelt, which started out as a social web browser and has pivoted to produce apps for social news instead, is bringing its product to Android on Wednesday.
The company was known for its social browser that had tabs for chat and features that would let you know when your favorite sites updated with fresh content. But the company moved away from the idea of building a browser and launched more of a news reader on iPad in October, which Om covered. He wrote about the different ways Rockmelt was challenging apps like Flipboard. Rockmelt then went on to launch an iPhone app and web versions.
The company said the revamped version now has 1.1 million users who have used Rockmelt at any one point, with “hundreds of thousands” active users, although they emphasized that they’re still in the “early days” of the new Rockmelt.
We covered the company’s original launch back in Nov. 2010, and then when it raised $30 million in funding led by Accel Partners, Khosla Ventures and Andreessen Horowitz in June 2011.
The Android app builds on the new concept of Rockmelt, which shows you interesting stories from around the internet that you can respond to with Rockmelt-specific emotions or share to other social networks.
“We think there should be a social network just for sharing the best things you find on the web,” said Tim Howes, CTO and co-founder of the company.
Which is a legitimate goal, except this space is fairly dominated by Twitter and Facebook and Pinterest. But still, the app surfaces some cool content, and determining the next frontier for social news is still something that people are figuring out.