Summary:

Infrastructure nerds, it’s time to meet the accountants. At this year’s Structure conference this Wednesday and Thursday we’re focusing on the economics of cloud computing, not just for vendors, but for practitioners.

Want to understand how Facebook connects its servers? Hear from VMware’s CEO how the virtualization giant plans to build its next big business? Discover why Snapchat builds on Google App Engine as opposed to Amazon Web Services? Or maybe you want to understand if Microsoft can compete in the cloud.

We’re going to have people discussing all this and more on Wednesday and Thursday at this week’s Structure conference in San Francisco. In the sixth year of the event we’re spending a lot of our time delving into the practical matters of building out webscale infrastructure, from the networking conundrums to the business process around scaling.

If there’s one big theme for the show this year, it’s what happens when IT meets the business and how to bring an understanding of business goals to scaling out services, whether you are Amazon or Revlon. We’ll have Kevin Scott of LinkedIn sharing how he re-architected the business social network’s infrastructure to better meet business goals. Cory von Wallenstein of Dyn will discuss the process the company follows to support existing features while building new ones that must scale rapidly without breaking the service or the bank.

We’ll also have executives from Warner Music Group sharing how the company is building out an internal platform as a service and what it will do for the business, while CIOs from Revlon, Kohl’s and The Clorox Company share their takes on the cloud from inside the enterprise.

Networking nerds from web giants will be there discussing the importance of using software defined networks and real-time information for building application aware networks. Plus, we have several talks from people such as Jeff Dean of Google, Jason Hoffman of Joyent and Adrian Cockcroft of Netflix  that will discuss how to push our infrastructure’s boundaries for the data-rich era we’re entering.

We’ll also have ten three-minute talks from our Cloud Trailblazers who will be there ready to talk about their ideas for how to rethink infrastructure. You can meet the stars of tomorrow over the course of the two-day event. Or you can network with the stars of today. Plus, two hot startups will debut and there’s also a six-company LaunchPad with very young startups.

I’m preparing to get on a plane from Austin to spend this week in San Francisco. I’ve made this trip dozens of times for dozens of GigaOM events, but this one has me the most excited. We’ve pulled some amazing people together to talk not just about defining the cloud or various trends in infrastructure, but how the shift in information technology is playing out at real companies whether they are startups, enterprises or the giants of the webscale world.

We have a few tickets left, so just sign up and get on over to the event. This isn’t some wannabe cloud show. This is Structure, the first and the best cloud show planned by myself, Derrick Harris, Barb Darrow and the GigaOM events team. We wouldn’t let you down.

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