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Summary:

In this webinar, we’ll examine concrete steps businesses can take to reclaim understanding and control of their applications and users after the initial download and how to apply the same business logic that has guided their web-based efforts. Join GigaOM Research and New Relic on June 26.

mobile phone download

Mobile development and marketing budgets continue to rise, but are businesses realizing any return on their investment? More than a quarter of all downloaded mobile apps are used only once, and product managers can only guess at the reasons. Is the connection slow on certain carriers? Are hardware conflicts causing errors? Is user engagement low because of poor-quality content? If your application is performing well, how can you anticipate problems before they cause damage? Without solid data to inform decisions, product managers are flying blind. Maintaining relevance and continuing to engage the mobile user is an ongoing process requiring effort, planning and actionable data.

In this webinar, our panel will address these questions:

  • What abandonment risks are unique to mobile applications?
  • What kinds of application, network and system information can businesses gather?
  • What are the privacy and regulatory concerns of gathering such information?
  • How should application developers use customer data to prioritize improvements and outreach?
  • Can developers use mobile data to address risks before they become problems?

Speakers include:

Register here to join GigaOM Research and our sponsor New Relic for “Engaging mobile users: maintaining relationships after the download,” a free analyst roundtable webinar on Wednesday, June 26, 2013, at 10:00 a.m. PT.

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  1. Adam Marchick Tuesday, June 11, 2013

    Great event! Tons of respect for New Relic; looking forward to joining!

    We (Kahuna) are complimentary in that we are improving relationships with your mobile users through Marketing Automation. Our platform fundamentally is improving LTV for our customers > 200%+. Don’t want to hijack this thread, but would love to be part of the conversation!

    Best, Adam Marchick
    CEO, Kahuna
    http://www.usekahuna.com

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