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Summary:

Google Glass isn’t aimed at the masses. But since its release, the divide between would-be users and everyone else seems to widening.

google glass sergeybrin
photo: Noah Zerkin

Since the first trickle of Google Glass hardware began filtering out to the general public, the company responsible for the heads-up display sent out a message to the world: “These are going to chosen ones, and the rest of you will have to wait.”

Unfortunately, with more people poking, prodding, and forming their opinions about the device in the months that followed the hardware’s initial distribution, that divide seems only to be growing wider. Google Glass, it appears, may be for “Glassholes” only, as some have taken to labeling users.

First and foremost, of course, are privacy concerns. Yesterday, Rackspace released the findings of a study executed in parnership with Centre for Creative and Social Technology (CAST) at Goldsmiths, University of London that polled 4,000 adults from both the U.S. and UK about their feelings towards cloud technologies and Google Glass specifically. While some conceded that cloud technologies have enriched their lives (and 18% of people said they used wearable technology), there was a strong consensus that Google Glass’s privacy wasn’t enough to convince them. More than half of those polled said that their privacy concerns are a barrier to adoption, two-thirds believe Google Glass should have regulations, and one in five wanted the device to be banned entirely.

No matter how many times Google itself says otherwise, Google Glass is developing a reputation as a privacy breacher, and that’s something only really tech-forward people won’t flinch at.

If the privacy doesn’t irk users, then the price may. The introductory price for the developer model of Google Glass is $1,500 — more than a higher-end laptop and certainly more than any peripheral device out there. Heck, it’s even more than the cost of a 3D printer.

And, of course, wearing a cyborg-like face shield isn’t going to earn people any points at a party. There’s an inherent narcissism in Google Glass that stems from its use case — a wearer projects that he or she is more concerned with making sure that a notification is never missed than talking with other people.

The wearable technology movement is just getting going, of course, and Google Glass may simply be too different for most people to get their heads around. Even one of Google Glass’s biggest proponents, Rackspace’s Robert Scoble, told IBTimes on Monday, “It’s an expensive product and it’s a new product, but it’s a product that’s going to kick off 20 years of wearables, and I don’t think we’re going to know what this product means fully for 20 years.”

Bleeding-edge adopters, now is your time to become a Glasshole. For everyone else, it might be a while.

  1. The most ignorant fluff article I’ve read in a while. Unsubscribe.

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    1. Agreed.

      This same tired old “copy/paste scare tactics” article is getting freaking old.

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  2. Cost of Glass is more than $1,500. They also want you to travel to NYC, LA, or Mountain View to pick up the unit. No thanks.

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    1. BenjaminGilead Friday, June 7, 2013

      You forgot that this is only for developers?

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  3. BenjaminGilead Friday, June 7, 2013

    What a luddite.

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  4. I respect everyones opinion and I am not sure where Glass is heading but I can tell you one thing with certainty. It will be HUGE in healthcare. I am an interventional cardiologist and passionate about technology. Having GLASS, I have been looking on different ways on how to apply glass to improve patient care and efficiency in the hospital and I must say the potential is impressive.

    Every doctor I have spoken from different specialties feel the same way. ED, Neurology, GI, Cardiology.

    I made a small post for colleagues and interested people here. http://medbonsai.wordpress.com/2013/06/16/the-roll-of-google-glass-in-healthcare/

    Bottom line is. GLASS is not supposed to make anyone feel important, superior, or “chosen” because google decided to sell them a pair at an expensive price of 1500. If they do feel special then you can call them a “Glasshole” but there are individuals out there trying to make use of this technology to improve healthcare or other fields.

    I just hope some people see this.

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    1. Great post. I don’t think anyone has a problem with this technology being used as you described. It’s when people wear the Glass in public that is causing all the concern. No one wants to be video recorded without their consent. Glassholes can record everywhere they look.

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  5. Here’s our web series about the Google Glasshole phenomenon.

    Take a look and subscribe for a new episode every week!

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