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Summary:

Two out of five YouTube video views are coming from mobile devices in the U.S., and the video service is increasingly cashing in on these mobile views.

youtube mobile featured
photo: Google

Mobile is quickly becoming the new normal for YouTube, and it’s starting to pay off: 40 percent of all of the service’s video views in the U.S. are now coming from mobile devices, a YouTube spokesperson told GigaOM on Wednesday. Worldwide, mobile is now responsible for 25 percent of all of YouTube’s video views.

This, and the roll-out of new mobile apps, has helped YouTube to triple its mobile ad revenue in the past six months, according to Bloomberg, which got YouTube VP of Sales Lucas Watson go on the record about the mobile growth.

Bloomberg is also guesstimating that “as much as $350 million in sales probably came from mobile video ads” in Google’s last quarter alone. However, that number isn’t coming from Google, and it’s based on a few assumptions from analysts, so I would take it with a grain of salt.

Still, even without a firm mobile revenue number, tripling mobile ad revenue in a six-month time frame is impressive, and it seems to be the direct result of YouTube launching its iPhone and iPad apps late last year, as well as rolling out a full-featured mobile web experience across all platforms. Previously, iOS users were accessing YouTube through an app built by Apple, and YouTube wasn’t able to monetize any of those views.

For more on YouTube’s mobile strategy, check out this interview I did with Shiva Rajaraman, YouTube’s director of product management, at last year’s Mobilize conference:

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  1. It’s amazing how many of us rely on our smart phones, isn’t it? I just came across this: http://mobilefuture.org/resources/united-states-of-wireless-infographic/

  2. Youtube is doing even better. By the way, a new online revolution has finally come, The YourPollz, An innovative website that allows individuals and businesses to create polls and invite others to participate. Have a look at http://www.yourpollz.com/ for you to instantly start creating and sending out polls.

    1. YourTrollz.

  3. Without any doubt YouTube Mobile traffic is increasing at a very fast pace, as is Mobile viewing across the web in General.

    I wrote about this recently in an article called http://www.tipsinablog.com/2013/08/mobile-apps-future-of-website-traffic.html and noted that there are mobile traffic increases of around 5% in a month, of the total web traffic market.

    There still is one very large, ” x factor ” that has thrown a spanner in the works, and that is that most online sources(including Google) have pointed out that YouTube “mobile ad views” are not counted(shown) and therefore not paid.

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