Pinterest users will now be able to search within their own pins, adding a new layer to the company’s existing search product and providing a nice benefit to heavy users of the service.
For instance, I’ve pinned a lot of recipes to my food board and scrolling through them looking for a specific one is kind of a pain. Now if I’m looking for a salad recipe, for instance, I can search for “salad” and then select the “just my pins” option to search within my saved items. The new feature is coming to web first and mobile soon, the company said. Pinterest also noted that the ability to search within your own pins was a top-three requested feature from users.
Pinterest has been rolling out a large number of new features recently, most notably the integration with major U.S. retail brands last month that connects pins of certain items to the stores that sell them, setting the company up for a wide variety of ways to eventually make money. A February Pew report on social media put the percentage of online adults using Pinterest at 15 percent.
The company has said repeatedly that it wants to connect the act of pinning photos to boards on Pinterest to real life activities, something CEO Ben Silbermann talked about with Om in a recent interview:
“We want to make pinning actionable,” he told us at the time. “Our focus has been to become a very valuable service.”
Here’s a screenshot showing how the new search will work: