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Summary:

Eye-Fi, the company that rose to gadget fame with a Wi-Fi module that transfered pics from a DSLR to a PC has finally gotten hip to the mobile revolution with its new Mobi card.

eyefimobicard

Eye-Fi the ingenious module that was created before the smartphone boom to help people liberate their snapshots from their cameras, has a new card designed to ship photos from a DSLR directly to a user’s smartphones or tablets. While many people point and click using their smartphone’s camera because it’s so easy to share, plenty of us (parents, travelers, journalists) relish the quality and features a dedicated camera can provide.

Which is why Eye-Fi, has always been an interesting little company. Its first product, launched in 2006, was designed to get photos off a camera and onto your PC without worrying about wires and synching. It also worked with some digital picture frames as well. But since most of us don’t want to ship snaps from our dedicated cameras to a PC and then to Twitter, Facebook or Instagram, Eye-Fi needed something to keep up with our mobile addictions.

That apparently is the Mobi card, which costs $50 for an 8 GB option and $80 for a 16GB option. Users can ship photos direct to the their smartphones or tablets for editing and sharing, instead of waiting to transfer them later. The card provides its own Wi-Fi, so users just replace any camera’s standard SD card with Mobi, download the Eye-Fi app on their iOS or Android device, and start transferring.

The product speaks to several shifts that have occurred in the seven years Eye-Fi has been around. First, picture sharing has become part of the everyday, instant conversations people have, while the editing and sharing tools on a smartphone have become powerful enough for people to prefer those over any desktop. Eye-Fi’s making a bet, though, that despite our willingness to consider the smartphone’s apps and tools “good enough” for editing, we’re not entirely satisfied with our smartphone’s camera.

This is a good move for Eye-Fi, which risked becoming a super niche product for professional photographers who wanted to ship large photos to their desktops. While a majority of casual, smartphone picture-takers may never need this, anyone with a DSLR should take a look.

  1. I’ve been doing this with my eyefi card for like 2 years now. I wonder how this is different.

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    1. Did you send it to your PC or a cloud service and then download them again on your mobile device? This is direct to your device without going over the internet. Some cameras also have integrated Eye-Fi support, which might offer more capabilities? Mine doesn’t.

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      1. The EyeFi Pro X2 has supported this as ‘Direct mode’. I use it when out in the field, with no wifi, to transfer jpegs off the camera to an iPad for review. I’ve been doing this for about a year.

        http://support.eye.fi/features/direct/direct-mode-faq/

        Perhaps the Mobi version removes the need to plug into a computer for initial setup.

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  2. I think the new Mobi just makes setup much, much easier. There’s no hardware change that I can tell. If people want to believe that it’s a new feature, that’s fine with me because it will hopefully make the Eye-Fi more popular.

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  3. Nice to see eye-fi focusing more on transfering to mobile units now.

    Shame they are ignoring the 5-10% of their userbase who use windows phone 7/8 though, i’m guessing it’s not the most tricky app port ever, if they were to make a wp app.

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  4. Nice to see eye-fi focusing more on transfering to mobile units now.

    Shame they are ignoring the 5-10% of their userbase who use windows phone 7/8 though, i’m guessing it’s not the most tricky app port ever, if they were to make a wp app.

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