2 Comments

Summary:

Onwards and upwards — advertisers, once again, spent more money than ever before on online ads. Here’s the latest, and a nifty chart, by way of the Interactive Advertising Bureau.

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Publishers like to squabble over tactics like display versus native advertising, but the good news is the overall ad pie keeps getting bigger and bigger. In a release touting its latest report, the Interactive Adversing Bureau says online ad spending hit $9.3 billion in the first quarter of 2013, which is up from $8.3 billion from the same period a year before.

The 16 percent growth is smaller than a recent Q3 comparison, which showed an 18 percent year-over-year growth figure, but reflects a steady double-digital growth pattern. Here’s how it looks in chart form:

Online ad growth Screenshot

The chart reflects a steady shift of advertising dollars from traditional formats like print newspapers and broadcast television to online platforms. While the shift appears inexorable, it is not all smooth sailing for the online ad industry which faces technical and regulatory challenges to its retargeting model — the practice of using third party cookies serve consumers with ads based on the sites they’ve seen before.

The IAB, which is an industry association, puts out the figures twice a year as part of a larger report on online ad trends.

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  1. Steve Johnson Tuesday, June 4, 2013

    What is missing here is any sense of how many more folks are taking a slice of that pie. I.e., has the number of pages out there seeking ad support grown by more or less than 16% during the same time period. So has the ad money available grown faster than the growth in the number of sites relying on advertising to pay their bills?
    Here’s the problem, as expressed in a response to the previous IAB report:
    http://tech.fortune.cnn.com/2012/12/19/online-ad-revenues-soar-but-thats-no-reason-to-cheer/

  2. If you’re going to have a chart labeled “growth trends” then it would be preferable to actually chart THE ANNUAL PERCENTAGE in growth year to year. Tells a slightly different story than “digital onward and upward” or whatever,,,,

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