Adobe has acquired its third design-focused startup within the past six months. On Tuesday Adobe said it purchased San Francisco-based design consultancy Ideacodes, and Ideacodes co-founders Emily Chang and Max Kiesler will join Adobe’s Creative Cloud team.
The news follows Adobe’s acqui-hire of mobile design team Thumb Labs last week, and design community startup Behance for a reported $150 million back in December 2012. These efforts are focused on helping Adobe shift from selling packaged software design tools to selling its Creative Suite via a subscription in the cloud.
Adobe has been integrating the Behance community into its Creative Cloud community and tool-sharing site that it launched for designers and developers early last year. And likewise Adobe says that the Thumb Labs teams “will begin focusing our mobile talents on a united mission to empower the creative world.” Nine-year-old Ideacodes has worked with digital groups from MTV to Ideo, and even did some early work on GigaOM’s website.
Not everyone is stoked with Adobe’s transition to the cloud. There’s a growing group of creators worried about how the subscription model will effect everyday consumer creators. But Adobe had to evolve and embrace the cloud in some way, and would likely suffer if it didn’t. These acquisitions can also be seen as a way that Adobe is trying to make sure the transition is more designer-friendly.
We’ll be featuring the tech industry’s most innovative and forward-thinking experience designers at our RoadMap event in November in San Francisco (tickets will go on sale this Summer, and you can sign up here to get first access to them).