Dora, Diego, Spongebob, Blue’s Clues and a number of other kids TV shows were taken offline by Netflix this week as the company’s deal with Viacom is expiring.

Dora The Explorer

Who lives in a pineapple under the sea? Don’t ask Netflix subscribers: The video service removed Spongebob Squarepants, Dora the Explorer, Go Diego Go, Blue’s Clues  and other animated Nickeolodeon fare from its streaming library this week as its licensing agreement with Viacom is expiring. Also gone are shows like iCarly, Teen Mom, Jersey Shore and the Sarah Silverman Show.

Netflix had announced in April that it wasn’t going to renew its broad licensing deal with Viacom. Netflix CEO Reed Hastings said at the time that his company was in talks with Viacom to possibly strike separate deals for specific shows. A Netflix spokesperson told us Thursday that the company doesn’t have any news to share on that front.

Netflix’s previous deal with Viacom included titles from Nickelodeon, MTV, BET, VH1, Logo and Spike. In a position paper on the future of his company, Hastings said in April that Netflix was using a whole lot of data to evaluate these kinds of deals before deciding to renew them:

“We might pay, for example, $200,000 for a 4 year exclusive subscription video-on-demand (SVOD) license for a given title. At the time of renewal, we evaluate how much the title has been viewed as well as member rating feedback to determine how much we are willing to pay. How many similar titles we have is also a consideration.”

Netflix doesn’t share any of its ratings with the outside world, but the company has made it clear in the past that kids are a very important audience, which even deserved a dedicated UI to further encourage their viewing. And the company recently added a bunch of additional kids content from Disney Junior to its service.

As for the Viacom fare, it’s possible that there may be hope for Dora or any of the other more popular kids shows to return to the service sooner or later. Fans of Teen Mom on the other hand may have to look elsewhere.

This story was updated at 5:45 pm with a mention of Netflix’s new Disney content.

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  1. That’s the way it should be done or else they’ll end up woth the same issue cable has. Having to purchase channels or in this case shows in bundles.

    The only issue I see is that there timing could of been a little better. They should’ve added all those Disney Jr, Cartoon Network, etc. shows the same they they removed Viacom titles.

  2. Since “South Park” is a part of Viacom, they’re gonna lose ALOT of members come May 29th…

      1. Jeromy Campbell RJR Thursday, August 8, 2013

        Yeah just lost me as I read this. My kids watch those shows. I love SP. SO adios Netflix.

  3. Kittu Pannu Friday, May 24, 2013

    Reblogged this on The Many (Mis-)Adventures of Kittu Pannu and commented:
    It was bound to happen…

  4. Family friend Friday, May 24, 2013

    Im very dissapointed that they took out my kids favorite shows they will lose alot of customers they have surely loss this one.
    My kids love blues clues and yo gabba gabba sad sad sad

    1. You let your kids watch yo gabba gabba?! Shame

      1. Kristina Rader Robert Sunday, July 7, 2013

        What’s wrong with ya gabba gabba?

        1. Yo Gabba Gabba is awesome.

  5. My two year old son cried “Dora” in the middle of the night last night! Please come back soon, Dora!

    1. LU Nati Chambers Lisa Saturday, June 1, 2013

      Mine too. It kind of sucks that I pay to give my child ,nieces and nephews there favorite cartoon shows to watch, but if the situation with Viacom and Netflix is as bad as they say thin I guess all we can do is wait.hopefully they come to a conclusion and make a deal.

  6. I have a really pissed 2 year old.

    1. Me too! they better add these shows back soon!

    2. your telling me!! my 3 year old is yelling “thats not fair” at me because i told her dora, diego and spongebob are gone.

  7. Ya we also had to listen to a 3 year old crying for dora and diego last night. This whole thing pisses us off we bought netflix mainly for the kids shows cause the movie slection kinda blows. Sure there are a few decent A movies but there are a ton of no name b and c movies hanging out in 10 different categories.

  8. Oh and to the guy leaving because of South Park I’d be willing to bet far more folks would leave because they have no kids shows to keep their little ones occupied long enough to get housework and other things done around the house!

  9. my kids are not happy campers…..no more dora, diego, etc. I hate Netflix.

  10. my 2 year old is so sad about dora. He asks for it every 5 mins and I have to keep telling him that it isn’t on Netflix anymore. PLEASE come back soon Dora!

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