Summary:

A report on Tuesday from 9to5Mac says Apple is looking to bolster social sharing options in iOS 7 by integrating Vimeo and Flickr. The inclusion could be a subtle way to boost one of its biggest competitor’s rivals.

iPhoto Smart Browsing

If you’re a popular social sharing service not named Google+, you might be integrated into iOS very soon. According to a report in 9to5Mac, Apple is working on integrating Yahoo’s revamped photo service Flickr and the social video network Vimeo into iOS 7. The two services would join the two big social networks, Twitter and Facebook, in enjoying operating system-level integration into the iPhone and iPad.

That would mean that users could sign in with their Flickr and Vimeo accounts within the Settings app on their iOS device, just as they can now with Twitter and Facebook. Then when the user hits the share button in an app, the menu will include the services that they’ve registered.

iOS is expected to be detailed by Apple at its Worldwide Developers Conference in San Francisco in June. 9to5Mac noted that the decision to include two additional social services could be reversed before any announcement is made. But the report does make a lot of sense.

Such a move could be read as a bit more anti-Google maneuvering from Apple. After all, the company last year shed all iOS-Google tie-ins in iOS 6 with the exception of keeping Google search as the default option in mobile Safari. YouTube is available as a third-party app from the App Store, but it’s no longer the default video service in iOS. Apple could also take up the move to support Vimeo in response to Google allowing iOS developers to enable a setting in their own apps that automatically opens YouTube videos in the YouTube app, instead of mobile Safari.

But it’s also just as likely that Apple is simply increasing feature parity between iOS and Mac OS X. OS X 10.8 Mountain Lion has built-in Flickr and Vimeo integration, as well as Twitter and Facebook. Facebook integration also began on OS X and moved to iOS, so Yahoo’s photo service and Vimeo’s social video service could be following that same path.

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