Summary:

In an interesting public-private partnership, children’s reading app Ruckus is teaming up with Connecticut Public Television to offer a CPTV-branded kids’ iOS app.

Ruckus Reader
photo: Ruckus Media Group

Ruckus, the kids’ reading app launched by former Simon & Schuster exec Rick Richter in 2012, is teaming up with Connecticut Public Television to offer a CPTV-branded iOS app that delivers kids’ content. The app, which is set to launch in June, will include downloadable videos and ebooks. Ruckus sees this as part of a broader initiative to license its technology to a variety of content companies.

“This effort represents the very best example of a public/private partnership,” Rick Richter, who was the president of Simon & Schuster’s children’s division before founding Ruckus, said in a statement. “[It] shows real initiative on the part of CPTV to satisfy the needs of their audience and, importantly, to engage them through their smartphones and tablets.”

As with Ruckus’s existing app, parents can track their children’s reading through the CPTV app and can buy new books through it. Users can also donate to Connecticut Public Television directly through the app. And CPTV is licensing the technology used to build the CPTV-branded app to other public television stations that want to do something similar.

Ruckus hopes to offer this developer service to other content companies that need a way to share their content through an app as well. That’s not limited to children’s content: Rather, Ruckus hopes that the general capabilities of its app — including the digital storefront, in-app purchases, content management system and email engagement — will be useful to lots of content companies. CPTV plans to roll out an app for  general audiences, using Ruckus technology, later this year.

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