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Summary:

Startup says its visualization tool is an easier way to see all AWS resources associated with a given application and will use its new money to advertise that feature.

madeirascreen

MadeiraCloud, a startup in the crowded field of Amazon Web Services monitoring and management services, snagged $1.5 million in Series A funding from Sequoia Capital.

The company provides a graphical visualization of the architecture and resources used by a given application, not just a spreadsheet-like list of all the AWS instances on one page and all the databases on another, said CEO Daniel O’Prey via email. MadeiraCloud got its start in Beijing and now has an office in San Francisco.

That funding comes atop about $160,000 in seed funding, and will be used to beef up the development team and to market the product. The 11-person shop has done no marketing to date.

There are a raft of companies that provide AWS monitoring and management capabilities, but O’Prey said Madeira’s simple, self-service interface probably competes most directly with the AWS Console itself. Longer term, he sees MadeiraCloud taking on companies like RightScale and Enstratrius, just acquired by Dell.

Those are some pretty big rivals to contend with but the company most of these contenders have to watch is Amazon itself, which is rolling out more and more of its own management and monitoring tools, including OpsWorks. 

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  1. Most of the existing tools take a very boring, old school approach to management with lists of servers and usually terrible UIs. There’s often a reason when companies don’t put UI screenshots on their websites (or hide them many layers in…looking at Rightscale).

    Madeira is clearly innovating on the visualisation front, which is important when you have large infrastructures. It’ll be interesting to see if that’s useful in a day-to-day ops context i.e. not just looking at your setup, but doing tasks like checking monitoring data, controlling instances etc.

    And of course, what Amazon do next – always risky building tools exclusively for 1 platform.

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    1. O’Prey expressed interest in OpenStack but first things first i guess.

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  2. Steve Gorton Thursday, May 9, 2013

    The Madeira visual interface is a refreshing alternative to the “difficult-UI'” of say Rightscale and is certainly the way to go.
    Obviously the same graphical architectural picture can not only be used for “deploy” but also monitor, alert and operations – however both are very differing beasts with vastly different back-ends.

    I do believe Dan is onto something here ….. so congrats

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