Popular politics blog The Dish, which went independent and added a metered paywall at the beginning of this year, is probably not going to reach its $900,000 goal, founder Andrew Sullivan says.

paidContent Live 2013 Andrew Sullivan The Dish
photo: Albert Chau

When Andrew Sullivan, founder of the popular politics blog The Dish, announced in January that he was leaving the Daily Beast and taking the blog independent, the goal was to raise $900,000 to keep business up and running in the first year. After an early influx of reader subscriptions, though, the money has been flowing in much more slowly, and Sullivan said in a blog post Tuesday that it’s “unlikely” the Dish will reach its goal.

“We’re still chugging along steadily in revenue, and we are brainstorming about new sources of income (stay tuned),” Sullivan wrote. The site had raised $680,000 as of Tuesday, up from $653,000 as of March 25.

“The most passionate readers have already joined. It gets harder after that,” Sullivan wrote. As he noted at the paidContent Live conference in New York last month (see video below), he is not taking a salary for the first year.

The Dish has already tweaked its payment model a few times. Initially, the site charged a minimum of $19.99 per year for unlimited access to premium content; in March, it lowered the meter and added a monthly payment option.

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  1. EGO DOESNT PAY STUPID Wednesday, May 8, 2013


  2. Maybe you can stop hyper-focusing your existence on a a blow by blow regarding someone named “Sullivan” what’s his name as if this person is a driving force behind anything meaningful and worth informing readership about. You are a tool for promoting what’s his name’s activities which no one cares about and has no value to anything.

    1. Al, maybe get a life? Your comment just reeks of sadness and envy.

  3. Of course not. His writing is worthless.

  4. Nathan Kauffman Wednesday, May 8, 2013

    I don’t know much at all about this gentleman, but it seems the haters/trolls are out in force right away on the comments, wow!

  5. This isn’t a surprise. He’s a writer, not a publisher. He has no training in sales and marketing. His press coverage such as this article is about his subscription business model. This will not help him. Instead, he needs press in mainstream publications about his content, not his business model.

  6. LHO,

    Thank you for your continuing coverage – Sullivan’s “success” was ballyhoo’d on the front end by the MSM (pathetically desperate to find a pony in the pile of sh*t that is its financial future) but I don’t think the flatline has been reported very much at all – except here.

    Surprise, surprise – the MSM will distort coverage (including classic “news omission” maneuver) to pump up its “privileged” “narrative”.

    Makes one wonder just how much spit-and-baling wire manipulation of metrics is really holding up NYT’s “paywall” (more of a picket fence for anybody with access to Google…) “success” (North Korea is more open than the NYT is when it comes to the statistical details of its paywall).

  7. Kevin Hayes Friday, May 31, 2013

    I’m happy to pay my $20 to Andrew Sullivan. The Dish is a National Treasure. AS is not perfect but then whois?

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