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Summary:

Vimeo on demand is getting a new movie starring Kristen Bell as a day-and-date release, with the film premiering online the same day it comes out in theaters.

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Kristen Bell, online movie pioneer? Hot on the heels of the crowdfunded Veronica Mars movie comes the news that Some Girl(s), an indie film starring Bell, will exclusively be distributed via Vimeo (hat tip to Deadline Hollywood). Some Girl(s) will debut on Vimeo’s VOD platform, which was unveiled at SXSW, on June 28 — the same day it will be released in theaters.

Neil LaBute’s Some Girl(s) follows around a writer, played by Adam Brody, who visits his ex-girlfriends on the eve of his wedding, with one of them being Bell. The movie debuted at SXSW as well, where its production company Leeden Media emphasized, in a press release announcing the move to Vimeo on demand, that it had turned down traditional distribution offers .

Vimeo’s on-demand platform is one of a growing number of ways for filmmakers to directly sell their wares to consumers, with others including VHX and Chill. The video site’s big advantage is that it already has a built-in audience, as well as apps on a variety of platforms to deliver the movie to mobile and TV screens. And for filmmakers, there’s another interesting incentive: Vimeo only keeps 10% of a movie’s revenue.

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  1. iFame Media Saturday, May 4, 2013

    It is good to see Vimeo starting to take hold, from once a small video service to now being central to many of the “interwebs” video content. Curious to see how consumption of this video is compared to other services.

  2. Rene Amador Tuesday, May 7, 2013

    Does anybody know whether Vimeo has guaranteed promotional efforts, externally or is it simply on their internal network, or does the production have to pay for the promotion themselves? Or are they betting on an earned/owned promotional pushout from their name talent?

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