39 Comments

Summary:

Roku boxes and Apple TV streaming devices may be on everyone’s mind, but smart TVs with internet apps are actually a lot more popular.

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14 percent of all broadband households owned an Apple TV, a Roku box or another kind of dedicated streaming device in 2012, but 25 percent owned a smart TV with an embedded app platform, according to the Diffusion Group’s latest Defining the In-Home CE and Network Ecosystem 2013 report.

The ownership of Smart TVs has roughly doubled over the last year, with 25 percent of broadband households owning at least one Smart TV, compared to 12 percent in 2011. Dedicated streaming devices on the other hand grew slower, inching up from 12 percent in 2011 to 14 percent in 2012.

Of course, one should note that owning a device isn’t the same as using it. Only 69 percent of Smart TVs are connected to the internet, according to the report, whereas one should assume that most streaming boxes are connected (safe for the ones used as paperweights).

The most popular device for internet video remains the game console, with 62 percent of broadband households now owning a next-generation game console such as the Sony PS3 or the Microsoft Xbox 360. Almost a fourth of the time spent with these consoles is spent on online video viewing.

Altogether, 56 percent of broadband households now have at least one TV connected to the Internet.

  1. Yeah, but try looking at usage. Stats could just be all new TV’s have “smart” usage… doesn’t mean they are being used.

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    1. Absolutely agree. Most people buy a TV and not the embedded app platform. That’ why only a small percentage of smart TVs are actually connected to the internet.

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  2. My TV being smart is only because I didn’t have a choice. The smartness came with the TV whether I wanted it to or not. I did make a conscious decision to buy an AppleTV. The Smart stuff in the TV is awkward and generally unpleasant. Not so with my AppleTV.

    Because there isn’t necessarily a choice here of (dumb TV+ smart device) vs SmartTV, the take-away and value of the article/report comes into question.

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    1. techstalktoday Thursday, May 2, 2013

      Was about to say the same thing. +1 to you Dave!

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    2. Another +1 here. Smart TV is like 3D TV… It comes ‘included’. Not clear how many people go out of their way to purchase it and then actually use it.

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      1. As the article says, 69 percent of Smart TVs are connected, which is a good indicator of consumers using them.

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        1. Again, I disagree with the interpretation of this data. My Smart TV has been connected since day one for purposes of software updates. I’ve used it’s smart features just enough to know I prefer other ways to do the same.

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        2. The problem is your title is completely incongruous with what you later bury in the article for the sake of page hits and sensationalism.

          Some degree of “selling” your content is permissable, but this title seems awfully scummy for Gigaom. Ultimately, you are doing your readers and yourself a disservice. Don’t lower yourself to Business Insider inanities.

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        3. Software updates My Blu-ray player is connected to the Internet for that purpose. I have never used any of its interactive/online features and never will.

          On the other hand we use the AppleTV *constantly*

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    3. excactly what Dave said.. there’s no choice but a smart TV… so yeah. more people will have a smart tv

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    4. Sohrob Tahmasebi Friday, May 3, 2013

      I second that.

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  3. Nicholas Paredes Thursday, May 2, 2013

    Did they use their Smart TV?

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  4. I’m not sure if there’s an actual correlation or comparison here. Aren’t most TVs going forward going to be smart? For those with legacy TVs streaming devices are the only option.

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  5. Wow. Never commented on any article, on any site, but this article, along with it’s headline is amazing.
    As other commenters have noted you can hardly buy a TV without it being “Smart” these days – so of course ownership is going to rise. And if the metric is based upon those users that have connected it to the Internet then I’m guessing that figure is about the same. The first thing a “Smart” TV does is ask you to connect it to your wi-fi – whether they use it after that is another story (as noted in the article, but broadband users is the metric being used).
    It’s just a nonsencical article looking for clicks with Apple in the headline (why not use Google TV)?

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  6. I jailbroke my ATV2 and can get anything I want. TV shows, movies, live TV for free. Take that SmartTVs.

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  7. This is rubbish sensationalisation (if there is such a word!). Most people who have smart TVs didn’t buy it for the “smartness”, and even if they did, they would have realised how stupid they were.

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  8. Laughing_Boy48 Thursday, May 2, 2013

    So many comments I’ve read on Amazon (great for product reviews) for most smart TVs say those smart features are mostly useless or of minimal use usually because they’re not kept up-to-date. I’ve used Hulu, Netflix and Amazon on my Roku 3 and I think the Roku 3 handles them superbly. Same with PLEX on Roku. There’s just a couple of hooks that aren’t yet in place. No one yet offers a plug-in for my Silicon Dust HDHomeRun dual-tuner for Roku. Eventually I’ll be getting a smart TV (just as a matter of convenience) but will still continue to use a Roku. Certain smart TVs do support PLEX a plug-in so I may get a brand that supports PLEX. The one thing I don’t like about streaming boxes is that they don’t support an internet browser which to me is a huge oversight. I recently bought a high-end i7 MacMini and I will probably use that when I get my next HDTV to be used as my all-around media client.

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  9. Sean Wilburn Thursday, May 2, 2013

    You mean ‘current-gen’ consoles, not next gen. The next gen will be the PS4 and the next Xbox.

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  10. To summarize everyone else: You’re measuring wrong.

    Almost everyone does their taxes. Are taxes popular?

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