Summary:

Intel Capital and others have put $9 million into Irish outfit FeedHenry, which provides a mobile app development and deployment platform, along with backend-as-a-service, for mostly enterprise customers.

FeedHenry

The Irish mobile app development and deployment outfit FeedHenry (which was one of GigaOM’s Mobilize Launchpad finalists a couple years back) has just scored a respectable $9 million, Intel-led funding round.

VMware was already an investor along with Kernel Capital and Enterprise Ireland, and all three have participated in the new round as well. Intel has however taken the lead this time with ACT Venture Capital also joining in.

FeedHenry serves business customers that want to develop and deploy in-house mobile apps. In February the company partnered up with Telefonica, allowing the bundling of FeedHenry’s platform with the telco’s infrastructure-as-a-service platform, Instant Servers, for the benefit of European customers.

According to Marcos Battisti, Intel Capital’s managing director for Western Europe and Israel, the investment will help FeedHenry expand internationally:

“The mobile application market segment for enterprise is at a tipping point and those companies delivering a comprehensive solution that provide both an end to end mobile development strategy and a way to implement applications easily and securely will be at the forefront of the market segment.”

FeedHenry’s rivals include firms such as Antenna Software and SAP. The Irish firm’s particular selling point is flexibility, allowing deployment of its Mobile Application Platform to public, private and hybrid clouds. Apps developed on the platform can also be built once then rolled out to iOS, Android, BlackBerry and Windows Phone devices.

The company also provides “backend-as-a-service” functionality, with server-side code based on Node.js, as well as app management tools and analytics. There’s been considerable activity in that BaaS market with Salesforce.com and Rackspace adding mobile backend capabilities there and Facebook buying Parse just last week.

It should be noted that this is far from the first investment Intel Capital has made in this space. Just this January, it also put $4.6 million into enterprise mobile app deployment firm Apperian. And, in February, parent company Intel bought the mobile app development tools division of AppMobi.

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