Summary:

Francoise Brougher was in charge of Google’s mammoth small business advertising unit, which should serve her well in growing Square’s customer base at home and internationally.

Square card reader mobile payment

Francoise Brougher, the former chief small business salesperson for Google has joined Square, taking over the quickly growing mobile payment company’s Business Lead role.

What’s a business lead? We’re a bit confused by the term as well, but according to Square, Brougher will oversee Square’s “growth operations including revenue products, international expansion, customer support, and partnerships.” That’s a big plate.

Brougher was most recently Google’s VP of SMB Global Sales and Operations, where she managed the team in charge of acquiring, growing, and retaining small business advertisers. That experience should serve Brougher well as Square, since a good chunk of its mobile payments revenues comes from 3 million small business owners.

As for international expansion, Brougher has a lot of ground to cover. Outside of the U.S., Square so far has only launched in Canada.

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