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Summary:

Last week, Nokia CEO, Stephen Elop, alluded to the company’s next hero move, which appears to be a flagship Lumia phone for Verizon. Watch for the Lumia 928 at a price that undercuts the HTC One and Samsung Galaxy S 4.

Lumia 920 colors

Verizon is set to offer a flagship Windows Phone 8 handset as early as next month, according to Bloomberg’s sources. On Tuesday, it cited two people familiar with the plan saying the Nokia Lumia 928 will launch on Verizon’s LTE network in May, although the largest U.S. carrier has declined comment. The report lines up with rumors over the past few months and could be what Nokia CEO Stephen Elop meant while speaking to investors last week when he said “another hero move” was in the works for the current quarter.

Nokia Lumia 822If the reports are true, adding a new Lumia flagship to Verizon’s lineup could offer a bump for both Windows Phone 8 and Lumia sales. Currently, Verizon offers just a single Lumia model: the Lumia 822, which is essentially last year’s hardware with updated Microsoft software. The Windows Phone 8 handset is free with contract and uses a relatively low-resolution 800 x 480 touchscreen, for example.

The Lumia 928, however, is expected to be an improved version of the Lumia 920, which debuted as an AT&T exclusive in November. Exclusive phone deals can vary, but many have six-month time frames; this adds more credence to a similar-looking Lumia flagship arriving in May. I’d expect Verizon’s Lumia 928 to have at least a 1280 x 768 display as that’s what the Lumia 920 offers. A newer dual-core Qualcomm Snapdragon chip would likely power such a phone and Nokia is sure to use camera technology that touts exceptional pictures as well.

Even as a new flagship model phone, I’d be surprised if it costs more than $149 on contract with Verizon. The Lumia 920 debuted on AT&T for $99 as Nokia made a big push in the U.S. market. The company has improved its sales and average handset selling price, but to push out a Lumia 928 for $199 or more — unless there’s some radical new features or functions — doesn’t make sense to me; consumers could all too easily opt for an iPhone, HTC One or Samsung Galaxy S 4 at that price.

Right now, Nokia — and Microsoft, for that matter — are trying to build up not just Windows Phone sales. They’re also trying to broaden consumer sentiment and brand awareness in a country where 90 percent of smartphones are from the two A’s: Apple and Android.

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  1. It’s critical that Nokia and Microsoft use the major plus of Microsoft for mobile: a digizer, preferably Wacom (but ntrig will do for a phone) and a pen. It also needs the great Microsoft handwriting to text software. One Note would be an extra plus.

    I have an Android Citris, and I hate it. I don’t like the Android system. I’m going to finally buy an iphone this year. If a Microsoft phone comes out with digitizer, pen, & MS pen software, it will totally my buying plans upside down.

    Mike in Virginia

    1. Michael Martin, PMP Mike Reilly Tuesday, April 23, 2013

      Mike,

      You are comparing a low end entry Android phone to the iPhone, of course you are going to hate it.

      Apples to Apples (no pun intended) if you had a real Android phone like the Nexus 4 or Samsung S3/4, then you can make a real comparison, which you should discern the iPhone is lagging…and obviously, the Citris even further behind that.

    2. One Note isn’t on Windows Phone? Why? It’s on Android.

      1. It sure is, comes with every wp along with word, excel, ppt, etc

  2. One Note is on Windows Phone already. But I don’t think pen and pen software will be coming until later in the year. MS needs to release its next Windows Phone update first to allow 1080p resolution, then they can make a large screen phone to compete with the Galaxy Note series. With MS enterprise expertise, I can see a future killer large screen phone that’ll eventually be the end of BlackBerry. They can certainly afford to lose money on devices with huge corporate discounts while the WP ecosystem grows. They lost money on the original Xbox to break into the video game industry and now its a huge money maker that looks like it will eventually end Nintendo.

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