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Summary:

Digg is working on a Google Reader replacement. Its survey of about 8,000 current Google Reader users suggests that many of them are sticking with it until the bitter end; so far, among alternatives, Feedly is in the lead.

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As Digg prepares to launch its own alternative to Google Reader — which is set to shut down on July 1 — the site surveyed about 17,000 Google Reader users to find out how they use the RSS service. Digg has gotten 8,000 responses so far, and the company posted some results on its blog Thursday.

One stat that sticks out is that 80 percent of respondents check Google Reader “many times a day,” and 40 percent subscribe to over 100 feeds. “This is a product for power users,” Digg concludes, “and we’ll need to make sure we have some serious infrastructure in place to support that kind of usage for launch.”

The survey also finds that most respondents use Google Reader for both work and non-work stuff, suggesting that while this is definitely a product beloved by journalists, they aren’t the only ones using it. (In fact, more respondents said they use Google Reader for “play” alone than for work only.)

And while over 40 percent of respondents haven’t actually switched over to a replacement RSS service yet (maybe they’re waiting for Google to change its mind), it appears that those who have either switched or are now testing another reader are going with Feedly, both on desktop and mobile:

digg survey 1

digg survey 2

That’s borne out by the fact that Feedly added three million new users in the first two weeks following the announcement of Google Reader’s death. And while Digg seems pleased to note that it’s early and people “have yet to settle” on a Reader alternative, Feedly’s success thus far may be a stumbling block for companies that take awhile to launch their product. On the other hand, if many people are sticking with Google Reader until the bitter end, companies like Digg have at least a couple of months to roll out an alternative.

  1. Digg has a chance. I’ve been assessing the current options, http://david.dlma.com/blog/finding-an-rss-feed-reader-to-replace-google-reader, and while I have a current favorite, I’ll re-assess later when I have to migrate.

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  2. I’m hoping that Digg does Reader Right. A power user that has devoted years to Google Reader, I’ve checked out all the options, including Feedly (curious to see how many of the 3million stay active) and there really isn’t anything close to the utter simplicity and functionality of G. Reader.

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  3. Very poor headline. MOST google news readers didn’t answer the survey. Sampling Bias 101. http://en.wikipedia.org/wiki/Sampling_bias

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  4. This story sums me up perfectly.
    Heavy user, lots of feeds. Personal and professional uses.
    Still hanging in there, hoping that Google reverses its decision.

    FYI: I have used other readers in the past, but one thing that will be difficult for any replacement service to replicate is the way that GR integrates with other Google products (Gmail, Google+, etc)

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