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Summary:

The Atlantic and long-form journalism site Longreads are teaming up in a partnership that will feature Longreads content across The Atlantic’s digital properties. Longreads remains an independent site, and founder Mark Armstrong will retain full control over editorial content.

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Longreads and The Atlantic have created a partnership that will feature Longreads content across The Atlantic‘s digital properties, the companies announced Friday.

Longreads, founded by former Time Inc. editor Mark Armstrong in 2009, features daily links to long-form journalism and fiction around the web. It started out as a Twitter hashtag and has grown into a website that includes paid memberships for $3 a month or $30 a year, giving members access to exclusive content.

Longreads remains an independent company, and Armstrong — who is also the editorial director of consume-it-later service Pocket — will retain control over the content featured on the site. The Atlantic will provide support on the business and operations side and will feature Longreads content across its digital properties — The Atlantic.com, TheAtlanticWire.com and The AtlanticCities.com — as well as on its mobile apps. Armstrong told me that the move is a way for Longreads to build up its membership model and “explore new models for supporting long-form journalism.”

“I’ve watched with interest as Mark Armstrong and the Longreads team have built a socially engaged community that is passionate about great journalism,” Atlantic president M. Scott Havens said in a statement, “and I’m excited to work with them to bring these kinds of stories to our more than 20 million digital readers.”

The Atlantic has some content-sharing partnerships with organizations like the Council on Foreign Relations and China File, but the partnership with Longreads is the first of its kind.

  1. As a paid subscriber of Longreads, I am not sure I agree with what Mark is doing here. Reason I support him is because I want him to succeed as an individual business. As far his comments about finding a new sustainable business model for longform journalism, I am not clear how this partnership does it.

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    1. Om, here’s a little bit more about the specifics of our partnership and our model: http://blog.longreads.com/post/47185010488/longreads-is-joining-forces-with-the-atlantic

      Longreads remains an individually owned and editorially independent business, and your support (and the support of the other members) is a big part of what will keep it going. We’re thankful for that.

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