Arthur Frommer, the founder of Frommer’s Travel Guides, has bought his brand back from Google after the search giant reportedly decided to stop publishing the guides in print. Google had acquired Frommer’s from Wiley in 2012 for $22 million.

photo: Inkling/Frommer's

Google acquired Frommer’s Travel Guides from Wiley in 2012 — and then, last month, reportedly decided to stop publishing them as print editions. Now Arthur Frommer, the 83-year-old founder of the brand, has bought Frommer’s back from Google and will continue publishing the travel guides in print and digital editions.

The AP reported the news Wednesday night and quoted Frommer saying, “It’s a very happy time for me. We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.” Google confirmed the news to Engadget, saying, “We can confirm that we have returned the Frommer’s brand to its founder and are licensing certain travel content to him.”

The purchase price was undisclosed. Google reportedly paid Wiley $22 million for Frommer’s last year. The travel site Skift first reported that Google would stop publishing the Frommer’s guides in print.

Frommer’s had published over 300 guidebooks since its founding in 1957.

  1. Great news for people who still buy travel books. Yea!

  2. Had not read this story, was watching Rick Steves on TV, and I tried to explain to someone yesterday Frommer invented American middle class tourism in the Fifties, and how sociologically important Europe on Five Dollars a Day was. Good to hear he’s still in there fighting.

  3. Way to go, Arthur Frommer! Thank you!!

  4. Can Arthur Frommer also save Google Reader by buying it from Google?

  5. Did he make a profit? :-)
    You can’t beat a printed guide – even here in Baja California there are large areas without any mobile/internet coverage…

  6. A question maybe PaidContent can follow-up on: just wtf did Google benefit then from its $22 mil investment in Frommer?

  7. Way to go Mr. Frommer and Google. It looks like a win-win for all concerned. Remember Google…do no evil!


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