5 Comments

Summary:

Tableau Software is following rival QlikView in an IPO that may show whether or not data visualization as a hot technology category has legs.

tableau screen

When Tableau Software’s IPO actually happens, it could validate — or poke a hole in — the hype bubbling up around data visualization, a market segment some experts predict will hit $51 billion within three years.

Tuesday, Seattle-based Tableau filed for an IPO with an initial “placeholder” value of up to $150 million. Unlike many tech companies going this route, Tableau is profitable, with net income of $2.7 million in 2010, $3.4 million in 2011, and $1.6 million in 2012. Its revenue more than doubled last year to $127 million. It also boasts an impressive customer list including Bank of America, Barclays, Pfizer, Goldman Sachs and others.

Total venture funding for the company, which will trade on the NYSE under the ticker symbol “DATA,” stands at $15 million in two rounds, both from NEA.

Tableau is not the first new-look data visualization company to go public.  Competitor QlikView went public in July 2010 at $15 per share and is now trading at $24.70. Splunk, which analyzes and visualizes machine data, went public last August at $17 per share and is now trading at just over $39 per share.

The company’s challenge going forward will be to keep up the pace it has set thus far with its “80+ percent year-over-year growth,” said Ovum analyst Fredric Tunvall.  The company will clearly need to keep investing and it may be hard to manage shareholder expectations based on past performance, he said in a statement.

At the same time it must add more advanced and richer analytics to the mix and factor in back-end data management capabilities including data integration, data quality and master data management, Tunvall added in a research note.

 

QLIK Chart

QLIK data by YCharts

You’re subscribed! If you like, you can update your settings

  1. I must totally ignore your viewpoint for suggesting data visualization is a fad. Please, could you stop reading magazines and blogs and actually experience or talk to real people using it before writing about it?

    1. I’m not saying there is no value in data visualization. Just saying we’re in the midst of the hype cycle.

      1. Totally agree with the author, we are in the midst of a hype cycle.
        Seems like anything that has the name “big data” assigned to it is the best thing since sliced bread.

  2. Richard Heimann Friday, April 5, 2013

    @Barb @Jan — Do you do data analysis? IF so, you understand the value of visualization for exploration and how big datasets are increasingly difficult to handle.

  3. there is no universally accepted definition of big data but still everyone if talking about it!!!

Comments have been disabled for this post