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Summary:

Have you checked out Vine recently? Legendary pop artist Prince has, with his record label filing a copyright notice with Twitter regarding videos on Vine. It seems like the general public might be giving Vine a serious look.

It seems that not everyone wants in on the Vine party — especially not legendary pop artist, Prince.

Prince’s record label NPG records has filed a DMCA copyright complaint with Twitter over a series of videos containing Prince’s content that were posted to Vine, Twitter’s newest video platform, as The Next Web first reported.

The complaint asks Twitter to remove the eight video clips from Vine that contain Prince’s material. Twitter has not yet responded with any comment.

“These are unauthorized recordings and are unauthorized synchronizations. As such, I have a good faith belief that use of the copyrighted work described above is not authorized by the copyright owner (or by a third party who is legally entitled to do so on behalf of the copyright owner) and is not otherwise permitted by law. I hereby confirm that I believe the tracks identified in this email infringe my copyright.

We hereby request that you immediately remove our content 8 video clips from the vine.co platform, as accessible via the above links, as well as all other occurrences on the vine.co platform.”

While it’s unclear how much of an effect six-second videos might have on Prince’s music career, it’s somewhat of a validation for Twitter that serious musicians and celebrities would consider Vine a threat in terms of how media is distributed online. Twitter launched Vine back in January, allowing users to share short video clips and tweet them to the network, and you can now embed Vine videos on the web. It’s still uncertain how many users are sharing videos through Vine or how the startup will fit within Twitter’s ecosystem.

But it’s fair to say that if Prince has concerns about Vine, the rest of us should keep an eye on it too.

  1. Prince has just been demoted to Court Jester.

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