Summary:

Publishers must now focus on a strategy for effectively licensing digital content. In the latest GigaOM Research Podcast, analyst Paul Sweeting discusses why we need a strategy and how it will impact publishers and others.

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Historically publishers have lacked focus on licensing and syndicating digital content. The latest GigaOM Research podcast features Connected Consumer curator Paul Sweeting, who discusses how social media could play a role in improving digital content licensing, key tools in this space, and the impact on publishers and journalists.

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SHOW NOTES
Host: Adam Lesser
Speaker: Paul Sweeting

  • Why content licensing hasn’t historically played a bigger role
  • Could social media nurture a business model around licensing
  • Key tools/startups in the licensing/syndication space
  • The legal context
  • What needs to happen going forward to create a syndication business
  • Impact on publishers and journalists
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