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Summary:

An AT&T promotional video for the new HTC One smartphone shows an exclusive: Only AT&T will carry the 64 GB model of the phone. That may be good for AT&T, but it’s bad for consumers and for HTC.

HTC One 64 GB AT&T

Those hoping for an HTC One smartphone with 64 GB of internal storage may have their carrier options very limited in the U.S. A promotional YouTube video shows the higher storage capacity handset as an AT&T exclusive, although there haven’t been any official carrier announcements to confirm or deny. However, the video, found by Droid Life, is posted on AT&T’s official YouTube account, lending credibility to the information.

In most cases, this exclusivity on storage wouldn’t be a big deal, but the HTC One has no expandable memory slot. That means you’ll always be limited to the internal storage that comes with the handset; there’s no microSD card. Presumably then, all other U.S. carriers will get the 32 GB storage version of the HTC One.

I’ve been using a Galaxy Nexus with 16 GB of non-expandable storage for over a year without any issues as I lean heavily on the cloud. Even with my reliance on cloud storage, there are times when I can’t load a large app — typically a game — on the phone because there isn’t enough storage available.

Personally, I’m still not a fan of exclusives on handsets or specific configurations of them: I see no benefit to the consumer, just to the carrier with the exclusive. I’m guessing that some folks won’t be happy about this news as they’d prefer to have the option between a 32 GB and 64 GB HTC One on the network operator of choice.

And I don’t think this move will help HTC sell more phones, which is something the company desperately needs to do. Instead, it could lose some customers to a 64 GB version of Samsung’s Galaxy S 4 — or even a lower capacity GS4 since it has a memory expansion slot — due to this exclusive.

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  1. “HTC’s CEO Peter Chou reportedly told a group of executives that he’ll step down if the company’s new flagship phone, the HTC One, isn’t a success.”

    I’m a huge fan of the HTC One and can’t imagine Chou would make such a dumb move. No SD card and no 64Gig makes no sense.

    1. alex podolinsky BILL VAN Sunday, May 26, 2013

      AT&T must be paying them a lot, though, for the exclusive rights to 64gb

  2. Desperate times…. Didn’t Motorola launch their Android phones without owning the Droid name? It bought their execs some time, but helped to block longer-term success for them.

  3. Im loving sprint and will never go back to at&t. My first HTC was the HTC HD. I have had the HTC windows phone 7, the evo 4g, the evo shift, the evo 3d, and I’m using the evo lte. I was happy to try the HTC one with no SD slot due to I could skeleton down my music, anime, games, root stuff and go with a 64gb but WHAT HTC wants is for all the stupid people that don’t even know what they have in there hands to go and buy ONE. (Lol). They don’t care about cell phone lovers like us. HTC , hasta la vista baby. P.s I will not be back!!!

  4. casualsuede Monday, April 1, 2013

    Having been working on the OEM side for a while, I will guarantee you that this is actually spin. I bet, HTC offered it to all three and only ATT took it. T-Mobile can’t afford a device that expensive and Sprint is a Samsung house and are looking to not build their SKU count before the aquisition by Softbank (reduce inventory and product portfolio levels to a reasonble level).

    I bet this story will change if Verizon decides that they want the 64GB version (turning it into a time to market story).

    1. You’re just wrong.

  5. I don’t understand. If T-Mobile if moving to a non-phone subsidized regime, why can’t you just buy an unlocked non-subsidized 64 gig phone and just use it on T-Mobile?

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