Summary:

Are you going to the sixth Structure conference on June 19 and 20? If your business depends in any way on the cloud and enterprise IT, you will want to be there.

While the physical infrastructure that makes up the internet is colloquially known as a “series of tubes,” thanks to the late Sen. Ted Stevens, the physical infrastructure that comprises the cloud has no friendly sobriquet. What could we call it? A huddle of hypervisors? A bunch of boxes? A cluster of nodes?

But even without a cute name, the distributed infrastructure that underlies the web services that we turn to day in and out is just as important. And this year as we gear up for our sixth Structure event (June 19 and 20), dedicated to the infrastructure that serves both the internet and the cloud, we’re thinking about what’s changed in the last year and what’s ahead.

Last year, we spent a lot of time discussing software-defined everything — broadly, the abstraction of the physical hardware from the applications and even operating systems running on top of them. We had tiffs and debates over different platforms and whose APIs are really open. We even had a group hug.

Structure 2012: Marten Mickos - CEO, Eucalyptus Systems, Chris C. Kemp - CEO, Nebula and Co-Founder, OpenStack, Sameer Dholakia - Group VP and GM, Cloud Platforms Group, Citrix

Structure 2012: Marten Mickos – CEO, Eucalyptus Systems, Chris C. Kemp – CEO, Nebula and Co-Founder, OpenStack, Sameer Dholakia – Group VP and GM, Cloud Platforms Group, Citrix

This year’s focus: The physical cloud

Looking ahead, we’re peeling back some of the software-defined abstraction to focus on the physicality of the cloud. Like how do we build special-purpose architectures for our apps? What happens when we scale beyond the confines of the data center with dark fiber or other distributed resources?

We’ve got some amazing speakers signed up already: from Pat Gelsinger, the CEO of VMware who will undoubtedly hit upon the business side of the cloud, to Adrian Cockroft of Netflix, who will talk about some of the practical issues associated with supporting a giant movie streaming service on Amazon’s cloud. And of course, we’ll have Amazon’s Werner Vogels back for his sixth appearance onstage, where he’ll defend the online retailer’s title as the king of the cloud. Just kidding, this isn’t a boxing match, it’s an infrastructure conference. So please, no wagering.

Structure 2012: Christofer Hoff - Chief Architect, Security, Juniper Networks, Simon Crosby - Co-Founder and CTO, Bromium, Stacey Higginbotham - Senior Writer, GigaOM

Structure 2012: Christofer Hoff – Chief Architect, Security, Juniper Networks, Simon Crosby – Co-Founder and CTO, Bromium, Stacey Higginbotham – Senior Writer, GigaOM

Meet the people getting their hands dirty with deployments

And for those who have moved beyond the public and private cloud debates, or the “Is the cloud secure enough?” worries, we’ll have several practitioners discuss how they operate their businesses in the cloud. The CIOs of The Clorox Co., Revlon and Pabst Brewing Co. will all be onstage. We’ll also have tips for making sure your software is built to scale without breaking the bank, and processes for building out IT infrastructure in a more flexible manner.

One of the emerging trends we’re seeing in applications is that their architecture is no longer this static set of code, but is actually evolving not just with little tweaks, but with wholesale architectural rewrites. Speakers including Kevin Scott, an SVP of engineering at LinkedIn and Sam Schillace, a VP of engineering at Box will share their experiences building new application architectures to meet both scale and business needs. It’s not enough to keep your application from breaking. It needs to run efficiently for the business too.

So join us on June 19 and 20 in San Francisco at our Structure conference. We’re going to have something for everyone, from the business team to the developer community. Register now and get $500 off the regular ticket price with our earlybird discount. See you in San Francisco.

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