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Summary:

Google+ announced Monday that it’s incorporating some photo editing and filtering features into its iOS app from the team at Snapseed, which Google acquired back in September 2012. At this point the “photo wars” seem to have died down slightly, but Google+ gets into the mix.

google+ photo 2

While Google+ might not exactly have reached viral adoption yet, the platform and layout have been popular among the photographer community, and on Monday mobile photographers will get some added features with the launch of updated apps, including photo filters and editing on iOS.

google+ photo app filters editingWithin the last year, photo filters and editing have become very important for social networks on mobile, with Twitter attempting to challenge Instagram’s dominance by launching its own filters and editing app, and Yahoo pushing its revamped Flickr app around the same time. People just love sharing photos with their social networks, said Facebook CEO Mark Zuckerberg at an event earlier this month, and the competition for photo-hosting has understandably increased.

Google+ said the editing features coming to the iOS app are from the team at Snapseed, which Google acquired back in September 2012. At the time of the acquisition my colleague Erica Ogg wrote why it was a message on Google’s part to Apple, which really liked Snapseed, and why it could ultimately benefit Google:

“So as amusing as it is, Google’s purchase of the company behind Snapseed, an Apple staff favorite, is not just Google trolling Apple. It’s several things. It’s Google understanding the necessity of offering high-quality photo editing within its overall ecosystem; aiming to improve its own current offerings like Picasa; and boosting the fast-growing photography community within Google+.”

Updates to the mobile apps on Monday also include a variety of tweaks and added features like the ability to share your location, improved ability to update communities on the go, and improvements to posts on the Android verison.

It’s not clear that photo editing and filters will necessarily give much of a boost to Google+ (I still don’t see many photos edited with Twitter’s photo filters showing up in my feed just yet), but it’s interesting to see the fruit of a social media acquisition for Google, as well as the future of Google+.

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  1. They need people, not features.

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