What do they say about all publicity being good publicity! Well, that certainly is true for Evernote, which has seen a growth in downloads and usage of its app since Google announce Keep, another note-taker & clipping app for Android.


When I called Phil Libin, Evernote CEO earlier this morning to chat about Keep, in his typical matter-of-fact manner he explained that Google’s Keep app is both good and bad for his company. Bad, because he now has more competition in the market. And good because now more people are going to be aware of the overall category, which means more attention for Evernote.

Evernote CEO Phil Libin

Evernote CEO Phil Libin

Libin reasons that just as the Weather App on iPhone helped jump start interest in other apps like the one from say the Weather Channel, Google Keep will push the interest higher in note-taking and clipping apps like Evernote. His arguments are backed by an uptick in downloads of the Android-version of Evernote since the Keep news came out last week.

Libin wouldn’t offer specific details (or numbers) except he acknowledged that when compared to a week ago, downloads and usage are up enough for him to notice. That said, he is of the belief that Keep wouldn’t have any impact on his company’s relationship with Google and its flourishing platform. Evernote is one of the more successful apps on most mobile platforms — iOS and Android included.

Google Keep, is Google playing catch up with rivals such as Apple, Blackberry and Microsoft. Most expect Google to boost the number of stock apps on Android.

Related: Sorry Google, Keep it to yourself & More on why I won’t use Google Keep: it’s not personal, it’s business.

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  1. Om,
    There are more users in Android eco system aka GECO system who have not heard of Evernote or who does not want another email password combo to remember. They might like the “Keep”. Though Evernote works better Google Keep will have users. On another note , have you seen Google Currents ? It can be a good alternative to the reader. You might like it.

    1. agreed..but currents eat up too much memory. I would prefer a lighter app

  2. I like and use Google’s Currents app as well. Great alternative to Reader (pictures and All). I don’t get the Hate some show towards Google closing a money-loser when a powerfully good alternative is available.

    1. Currents is for tablets and phones only. There is no way to use Currents on the desktop, not even with a Chrome app. I do most my reading on the desktop so not being able to access my feeds through the web means Currents is not an option for me.

      If Currents had a web based solution, and the user was presented with “Reader is being retired, upgrade to Currents now” I think the backlash would have been less.

  3. I never heard of Evernote before the news stories about their password hack broke. Now I use it daily and have replaced my Microsoft OneNote. Whoever said that any publicity is still publicity was right on the money.

  4. The irony of Evernote getting exposure from people who otherwise would never have found them is delicious, don’t you think?

    I’ve found that Google Keep, REGARDLESS of all the other issues(http://answerguy.com/2013/03/21/google-keep-no-evernote-replacement/), is actually a great “quick note jotter”. And I USE Evernote.

    This will be fun …

  5. John Patrick Monday, March 25, 2013

    I’ve been an Evernote Premium user for a couples years. Was concerned that Keep might have a negative impact on Evernote. Good to see otherwise. I use Keep as well as it syncs with my Google account in a useful way, while Evernote is more for my longer-term reference materials, tech notes etc. Good to have another ‘tool’ in the toolbox with Keep.

  6. If/when Google incorporates Keep into drive, I’ll likely switch to Keep for my personal stuff and continue to use EverNote for work. I just like not having to run an app for the every day things.

  7. I feel like Evernote is for power users whereas keep is just a competitor for Apple’s stock note taking app.

  8. ubaidur rahman Tuesday, March 26, 2013

    Thanks google for remember Bangladesh Independent day

  9. I have been using Evernote across multiple devices since last year and always found it to be clunky and not ideal for organising my tasks and notes. Keep is perfect in this respect. It syncs easily and is not clunky. Note taking is quick and easy and no more extra passwords to remember! There zero lag accessing notes and thoughts can be recorded far more efficiently.

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