4 Comments

Summary:

Barnes & Noble is running a weeklong promotion: Customers who buy a Nook HD+ tablet (starting at $269) will get a Nook Simple Touch e-reader ($79) for free.

Barnes & Noble Nook HD+
photo: Barnes & Noble

Barnes & Noble is seemingly trying to get some stock off its hands with a new, week-long promotion: Anybody who buys a Nook HD+ tablet between March 24 and 31 will get a Nook Simple Touch e-reader (the non-front-lit version) for free.

The offer applies at Barnes & Noble retail and college stores, online, and third-party retailers Walmart, Best Buy and Target. The Nook HD+ tablet, which has a 9-inch screen and is Barnes & Noble’s answer to Amazon’s Kindle Fire HD, is $269 for the 16 GB model and $299 for the 32 GB model. The Nook Simple Touch is normally $79.

Jamie Iannone, president of digital products at Nook Media (the spinoff of Barnes & Noble’s digital and college businesses, which was completed in October and includes investments from Microsoft and Pearson), said in a statement that the two-for-one deal lets customers “fully experience all that the expansive Nook Store of more than 3 million titles has to offer.” The idea is that tablet users who are coming to the Nook HD+ for its “movies, apps, magazines and more” — though it’s unclear how many people actually want these things from Nook, especially following the launch of the iPad Mini) — might stick around and buy some ebooks if they have a device to do so. (Of course, they can also read ebooks on a Nook Tablet.)

The deal might just be intended to get rid of Nook e-readers — it’s possible that Barnes & Noble wants to focus on the Nook Simple Touch with GlowLight going forward. It may also be Barnes & Noble’s effort to compete with Amazon, which recently slashed the price of the 8.9-inch Kindle Fire HD, bringing the WiFi versions price in line with the Nook HD+.

You’re subscribed! If you like, you can update your settings

  1. >>>though it’s unclear how many people actually want these things from Nook, especially following the launch of the iPad Mini

    *snort*

  2. getcashforcar Sunday, March 24, 2013

    I think now that now i have to buy a nook table and should get a nook e reader because it has urge me a lot. :)
    Thanks

  3. Nook – the new betamax of ereaders.

  4. Communications &Legal Studies Librarian Monday, March 25, 2013

    I just purchased my first e-reader tablet: the Nook HD+. The display is superb. I’ll mainly use it for reading and displaying content; I have wifi in my house so the signal is strong; I will not miss that it does not have a camera. Setting up gmail (typing name@googlemail.com instead of name@gmail.com worked). I have not tried turning the Nook into an Android tablet with N2A cards but may try it. From all I’ve read it is a good value — especially compared to the iPad Mini. Free tech support in store, too.

Comments have been disabled for this post