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Summary:

Pay-as-you-go online video service M-Go has inked a deal with Lionsgate that will allow M-Go customers to access episodes of Mad Men and other fare from the studio.

Mad Men logo

M-Go, the online video service that was founded by Technicolor and Dreamworks, signed a licensing agreement with Lionsgate to get access the studio’s catalog. The deal includes all previous seasons of Mad Men, as well as next-day access to new episodes as the show gets back on the air next month.

M-Go customers will also be able to rent and buy Lionsgate movies like the Hunger Games, the Twilight series and the Madea movies. All in all, Lionsgate’s catalog consists of 15,000 movies and TV show episodes, and the deal will eventually bring that entire collection to M-Go.

M-Go’s CEO John Batter told me during a call Wednesday that M-Go currently has 10,000 titles available, and that the company plans to add between 1000 and 2000 additional titles every month.

M-Go launched its public beta at CES in January. Check out my interview with Technicolor CEO Fred Rose about the service below:

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  1. Can someone explain why the world needs another online video rental service? This looks to be an inferior version of iTunes and Amazon rental/buy services. What is the point?

    1. Richard Keatinge Brad Monday, March 25, 2013

      The point is to cut out the gatekeepers like Amazon and iTunes, who are bleeding everyone dry with their arrogant “take it or leave it” pricing. Why give the rapacious would-be monopolists at iTunes and Amazon a 40% share of your revenue when you can distribute your content directly? It’s not like theaters or cable systems, where the gatekeepers have a chokehold on distribution . With the internet, you can go around the gatekeepeers directly to your customer, and keep the distribution fee.

      And it couldn’t happen to a nicer bunch of guys.

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