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Summary:

Google Trends just added YouTube search data to its search term database. Many video publishers could use the tool to look for video titles.

psy gangnam style
photo: PSY

Google Trends added data from YouTube Wednesday, making it possible to see how a particular search term did on the video site. Google added YouTube search data going back all the way to 2008 to Trends, which means that you can dig into the historical performance of search terms.

Users can either search for trends across Google and YouTube, or restrict searches just to YouTube. Here’s how “Harlem Shake” compared to “Gangnam” on YouTube over the last 12 months:

google trends youtube

Trends has always been a fun tool to get a sense of what people are searching for, but it has also been helpful to optimize your own websites for Google search results. And with YouTube now being part of Trends, one can expect that many video publishers will frequent the tool to figure how to name their videos. In other words: Don’t be too surprised if your YouTube experience looks a bit more zeitgeisty and SEO-optimized from now on.

That being said, it makes a lot of sense for Google to include YouTube data in Trends, even for the purpose of tracking search trends across Google properties: YouTube has long been the second-biggest search engine on the internet, following Google proper, but ahead of Bing and Yahoo.

  1. Eusebia Hennig Saturday, March 23, 2013

    Very glad to hear this news, we can research keywords for optimization youtube video. We would be easier to reach the first page if keyword research is done properly. Form http://jasaseojepara.com

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  2. I’m already on that happy sauce, been SEO on Youtube for less than a year and learning some good best practices and what works, what doesn’t!

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