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Summary:

Pinterest is launching its new design to the general public, rolling out a look that it began testing back in January. The updated design features larger photos and a smaller activity feed when viewing the homepage.

pinterest layout

You might notice a different design if you log into Pinterest soon, as the social photo and content-sharing site begins rolling out a new look that makes pins larger and the activity feed smaller, cleaning up the design much as Facebook did earlier this month.

Pinterest announced the redesign back in January, but only tested it out with a small number of users. The company is now rolling it out more broadly. In the new design the photos pinned to the site appear larger, and the activity feed is smaller, which makes sense given its focus on displaying attractive images. It seems like the biggest complaint from users so far is the removal of the thread of re-pins under each photo (similar to reblogs on Tumblr) that showed who shared each photo and in what order. However, you can still see who has re-pinned or liked individual photos when clicking on them.

At GigaOM’s Roadmap conference in November, CEO Ben Silbermann said they’re constantly pushing the Pinterest team to come up with new ways to engage people’s attention on the site:

“Every one of your experiences has to feel good,” he said at the time. “Every month, it has to be more than a passing novelty. If they don’t feel like it gives anything to them, they’ll crowd it out.”

The company recently released a web analytics tool for brands who have a Pinterest account, which arrived after a new $200 million funding round.

pinterest new look screenshot

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  1. As it is the newsfeed is ridiculously inadequate :(

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