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Summary:

Google has acquired stealthy startup Talaria, in what looks like a deal that will help the search giant compete for cloud business with Amazon.

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Google has acquired a company that will help it run more software on fewer machines — a big deal for a company that has something in the neighborhood of one million servers. Talaria confirmed on its web site Friday that it was purchased by Google and that its software will become part of its Google Cloud team.

Talaria is mum about what it does on its current website, but on a cached version from March 9 it says the company is offering developers the use of “easy” programming languages such as Python or Ruby, while making them more efficient, like a compiled language is. The end result is today’s developers can code in the languages they love and use Talaria’s application server to somehow make that language more efficient.

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From the cached version of the website:

At Talaria, we’re building a new, dynamic web application server with a JIT-based runtime at its heart. Today, it supports PHP and runs real-world applications like WordPress and Drupal. Talaria’s application server lets you handle more users with fewer boxes, without changing a line of code. Instead of worrying about your server bill, you can get back to building your app.

Facebook has done something that looks similar when it introduced Hip Hop as a way to make its existing PHP code more efficient. HipHop for PHP is a source code transformer that programmatically transforms PHP into highly optimized C++ and then uses g++ to compile it. The social network developed Hip Hop to boost the performance of Facebook applications while also lowering hardware costs.

If Talaria is doing something along these lines, this would help Google in two ways. It would enable Google to deliver a platform for developers that lets developers use their preferred languages, while giving the apps hosted on the Google cloud apps a performance advantage. But it would also help Google by letting it run those apps on fewer machines.

That would help Google lower the costs of operating and running machines, which could give it a leg up in its brutal price war with Amazon Web Services.

  1. Statspotting.com Friday, March 15, 2013

    It is not easy to move people away from AWS – it is a strange lock-in mechanism – it is a complete ecosystem with community images and all that. any case, unless you have a huge price differential, a migration is not justified. To add to all this, AWS is actually great as well.

    Google / MS missed the boat on this one and allowed a retailer to own the market. Maybe they never thought it would be so big?

    http://statspotting.com/aws-stats-1-5-billion-in-revenues-for-2012/

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  2. justincormack Saturday, March 16, 2013

    Note that HipHop now has a JIT compiler too as well as the ahead of time version, which is apparently more effective. Not sure of thats what Talaria are using.

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  3. Hope, we can use Talaria as it support php platform.

    First i heard of Talaria. Thanks for sharing this info.

    We are developers from india if any one would like to seek more on PHP platform then visit: synram(dot)com

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  4. It is fantastic that google is finally serious about competing against aws. And to trainspotting, price would be one reason to switch, but the 20x performance on writes would be another.

    http://gigaom.com/2013/03/15/by-the-numbers-how-google-compute-engine-stacks-up-to-amazon-ec2/

    That enormous purchase google made of dark fiber a decade ago is looking smarter and smarter. Google has an unfair advantage over amazon here that they can leverage.

    Now if google would just make google docs not suck, it will have executed on the two obvious 20b low hanging fruit opportunities that have been sitting in its face for years.

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  5. Kazuya Mishima Sunday, March 17, 2013

    Talaria, a company that was building a β€œnew, dynamic web application server with a JIT-based runtime at its heart,” just announced that it has been acquired by Google. The Talaria team will become part of the Google Cloud Platform ..http://bit.ly/WpisCo

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  6. Anybody that thinks that AWS owns the public cloud market is plain crazy. AWS is bringing in around $2 billion in revenue. That is miniscule.

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  7. Having being a intensive AWS developers for about a year, I can see quite a few fundamental issues with regard to AWS that someone can do a much better job. Yes, there is absolutely room for another player, targeting for enterprise. Go for 10x or better performance would be one.

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