Comments on: Samsung spent $401M on Galaxy ads and iPhone mockery in 2012

By: Danox

Danox — Wed, 13 Mar 2013 22:49:50 +0000

Wall Street and the people actually buying product on the ground (Main Street) in the real America at a Apple store are not the same thing.

By: Zeno

Zeno — Wed, 13 Mar 2013 16:46:39 +0000

Indeed, lets not forget the action in the courthouse either.

After that slip up from the Apple Lawyers, where the idea was to reinforce that Samsung devices are too similar in appearance to apple devices to the point that they cause brand identity confusion amongst consumers.

Samsung Lawyers baited the Apple Lawyers with “Oh no our devices are not nearly good enough in quality to cause confusion”, whereupon the Apple Lawyer replied without thinking “No your devices actually are good enough to cause confusion”…

The common person reduces this exchange down to : “So Apple are saying Samsung is good?”

Free advertising right there by your competitors. priceless.

By: Leonard Brooks

Leonard Brooks — Wed, 13 Mar 2013 15:56:20 +0000

Your sentiment is only part of the pic. Right now, Samsung has taken up much of the thought space of consumers. They are the next big thing and are hotter than Apple. I would even venture to say their ads have caused the public to doubt Apple and decimate Apples stock. Nothing is wrong with Apple (for now) but as the results of ads show, perception is reality.

By: Leonard Brooks

Leonard Brooks — Wed, 13 Mar 2013 15:47:44 +0000

Good find Erica. I liked the content of your article and your writing style. This was not a fluff piece, this was concise & quality.

By: Nessman

Nessman — Wed, 13 Mar 2013 15:10:16 +0000

… And how has that worked out for them? Apple still crushed them in the us where Sammy spent all that money. Actually, the 16 month old iPhone 4S outsold Sammy’s Next Best Thing that is already Behke flagship phone for 2012. Ouch, Sammy is over exposed and all that doe didn’t really help.

The upshot, glad that the Korean company is dropping huge amounts of greenbacks in the US media companies, I hope the double it next year, maybe that will create more jobs for Americans.