Comments on: LinkedIn reportedly buying news reading app Pulse for over $50M http://gigaom.com/2013/03/11/linkedin-reportedly-buying-news-reading-app-pulse-for-over-50m/ Sat, 18 May 2013 10:42:18 +0000 hourly 1 http://wordpress.com/ By: Chris Taylor http://gigaom.com/2013/03/11/linkedin-reportedly-buying-news-reading-app-pulse-for-over-50m/#comment-1319283 Tue, 12 Mar 2013 12:03:01 +0000 http://gigaom.com/?p=619397#comment-1319283 This shows exactly what LinkedIn brings to marketing. As the world’s resume and recruiting database, they are in an ideal position to analyze what content interests their members and build out profiles that are incredibly rich and relevant for marketing.

We wrote up our thoughts here: http://successfulworkplace.com/2013/03/12/linkedin-buys-pulse-and-steps-closer-to-being-a-content-site/

We’ll continue to see these moves as the Internet’s real power is in marketing, which is driven by constantly improving, individualized data.

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