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Summary:

When it comes to building connected products and services, developers must abandon their screen-centric focus and figure out how people live their lives and how a new product can fit into those lives.

Roberto Tagliabue of Jawbone
photo: Stacey Higginbotham

With computer programs and mobile applications, people seek out physical devices on which to use them. When designing a service for the internet of things, however, the trick is to build something that’s almost invisible — but not so invisible that people won’t interact with it. At our GigaOM internet of things meetup held last week in San Francisco, Jawbone’s Roberto Tagliabue explained why that’s a design challenge that’s tough to deal with.

In his talk, the designer, who helped build the Nike+, discussed the challenges of making those devices social as a means to get more people to buy them and then use them. When someone tweets about their run it might make you want to check your own fitness scores, for example. Watch the video below and start thinking about how you might rethink design in a world of connected devices — from storytelling to observations about where you sneak a connected product or service in.

If you liked this talk, check out the others here, here or here, or come to our next Internet of Things meetup in Boulder, Colo., next week.

  1. Nicholas Paredes Friday, March 8, 2013

    Early on looking at compliance issues in apps, I came to believe that social was the key to eliciting behavior. I do cal this designing behavior, rather than designing apps. It will be interesting to see the mix of social objects versus people going forward. We obviously cannot get others to be completely attentive to their friends and family, or their devices.

    As my eastern European grandparents demonstrated, sometimes the less you say is indicative of a stronger relationship.

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  2. Robert Holma Tuesday, June 4, 2013

    The video is private. Should it be?

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    1. Robert, it shouldn’t be. Let me figure out what happened. We recently swapped video platforms, so I bet someone just toggled the wrong switch.

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    2. Ian Kennedy Tuesday, June 4, 2013

      I am able to view while logged out of YouTube so I do not believe this video is marked private. Temporary glitch?

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      1. Actually Ian, our crack dev team fixed it :)

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